Data sourced from Dakota 's DealCloud CRM Integration with Marketplace, the global LP and GP intelligence platform trusted by investment professionals. Learn More | Book a Demo
Watch The Replay | Post-Call Notes
Executive Summary
Dakota hosted a product webinar introducing its DealCloud CRM integration, which brings Dakota Marketplace data directly into the DealCloud instances of investment firms that use both platforms.
Head of Product Pat Tighe and Dominique Mortelliti, Account Executive for CRM Integrations, explained how the integration works. Users choose which accounts and contacts to link or create from inside Dakota Marketplace, and those records then stay current in DealCloud in real time. Teams no longer need to copy and paste data, and every allocator and contact they call on sits in one central place.
The session covered duplicate prevention, Dakota's linking and syncing service, a live demo of the Data Integrations tab, and answers to the most common questions about DataCortex, renewal, and pricing.
In this article, we'll recap how the integration works, what the demo showed, the FAQs covered, and the resources mentioned during the session.
Products and Data Discussed in This Webinar
How the DealCloud Integration Works
The DealCloud integration works like Dakota's other CRM integrations. Everything starts inside Dakota Marketplace, where users pick which accounts and contacts to bring over. They can link Dakota records to accounts and contacts already in DealCloud or create new records from the integration. Once that connection is made, updates flow automatically, so the data doesn't go stale.
Book a demo to see how Marketplace for DealCloud works.
No Duplicate Records
The linking process is built to prevent duplicates. Pat used the example of a firm that has an account saved as "UMass" while Dakota lists it as "University of Massachusetts Endowment." The integration runs a fuzzy match, flags that the two names refer to the same allocator, and lets you link them instead of creating a new account.
Book a demo to see how linking works.
Linking and Syncing Service
For firms with hundreds or thousands of existing accounts and contacts, Dakota offers a linking and syncing service that handles the initial connection. Firms send an export of the accounts and contacts they believe already exist in Dakota Marketplace. Dakota's development team matches them across multiple fields and returns the file for review. Once the firm confirms the matches, Dakota connects everything on the back end.
Book a demo to learn more about linking and syncing.
Dakota's Google Chrome Extension
Pat also highlighted Dakota's Google Chrome extension, which brings Dakota Marketplace data into your browser. That includes LP, GP, account, and contact information along with private and public company data. Users can research, prospect, or look for their next deal target without leaving the page they're on.
Learn more at dakota.com.
Live Demo: Pulling Records Into DealCloud
The demo started in Dakota Marketplace, where users click the More tab on the far right and select Data Integrations. That page is where users pull accounts and contacts into DealCloud in bulk, up to 200 records at a time. Records that are already connected show a small link icon so you can see which ones are receiving live updates.
Inside DealCloud, Dakota data lives in a dedicated Dakota tab on each company record. Custom Dakota fields keep Dakota's information separate from yours and sitting alongside it, so nothing already in your CRM is overwritten. The tab includes general account information and the Dakota descriptions written by the investment sales team, which give reps added context before a call. It also carries the same data tabs found in Dakota Marketplace, including Consultants, Alternatives, Equities, and Fixed Income. Once that data is in DealCloud, it belongs to the firm, and teams can build dashboards and run reports on it.
To pull records over, users filter by AUM range, account type, metro, country, or investment preference, such as private credit, venture capital, or global equities. They then select records and choose to link or create from the action dropdown. Linking runs a fuzzy match on account name. When names don't line up, users can match by phone number, CRD, or website instead, and contacts can be matched by email address, full name, or last name.
In the demo, Dominique searched for banks and broker-dealers in Ann Arbor, Atlanta, and Baltimore and returned 10 accounts. Her rule of thumb is to try linking first to check whether a record already exists, and to create it only if it doesn't. When creating, a pop-up displays every contact Dakota has at the account so the team can choose who they would actually call on. Users can also search and filter contacts directly. The Logs tab records every action in the integration, including updates, failed updates, creates, and links, at both the account and contact level.
For one-off additions, an Add to CRM button in the top right corner of any account or contact page in Dakota Marketplace lets users create or link that record on the spot.
Book a demo to see the Data Integrations tab in action.
Frequently Asked Questions
Is Dakota available on DataCortex?
Not yet. Dakota is in the process of being added to DataCortex, and much of the development work falls on DealCloud's side. Customers who want Dakota on DataCortex sooner can raise it with their DealCloud rep, which helps move it forward.
What happens if we don't renew but keep DealCloud?
Dakota turns off the connection, so records stop receiving live updates from Dakota Marketplace. None of the data is removed, though. Everything already pulled into DealCloud stays with the firm. The only trade-off is that those records can go stale over time.
How does pricing work?
Pricing for all of Dakota's CRM integrations is customized to each firm. It depends on which data sets a firm needs and how many users will have access to them. Firms pick their data sets from a menu on Dakota's website and share a rough user count, and Dakota returns a custom quote. That way, a firm that has no interest in endowments and foundations doesn't pay for that data.
Resources Mentioned in This Webinar
Want to see Dakota Marketplace data inside your own DealCloud instance? Our team will walk you through it. Talk to an Expert →
