Dakota Marketplace for Financial Media Companies

Your Readers Want Proprietary Data. Now You Can Give It to Them.

Dakota licenses the same ETF ownership, private fund performance, and private market transaction data used by thousands of investment professionals. Deliver it through APIs, embeddable tools, and recurring feeds, and launch premium data products without building a single database.

EditorialFind stories in deal flow, fund returns, and ETF ownership before anyone else.

ProductLaunch benchmark tools, research portals, and data newsletters readers pay for.

PartnershipsAdd licensed data and white-label products as a new recurring revenue line.

Book a Media Partnership Demo → See What You Can Build

57,000+Private Funds Tracked

14,000+Funds With Performance Data

70,000+Private Market Transactions

6,000+New Transactions Monthly

17,000+RIAs With 13F Holdings

642,000+Private Companies

Daily research verification by a human team, not AI-scraped.

The Challenge

Financial News Is Everywhere. Proprietary Intelligence Isn't.

Your readers can get headlines anywhere, including from AI tools. What they can't get is the data behind the story. The publishers that win the next decade will own the answers, not just the coverage.

Your Readers Are Asking Questions You Can't Answer

Which RIAs own this ETF? How does this fund stack up against its vintage? Which sponsors are buying in healthcare? Without structured data, those questions go to someone else.

Building Your Own Database Costs Millions

Sourcing, entity matching, normalization, QA, and daily updates take engineers, analysts, and years. And the work never stops.

Advertising Alone Won't Grow Your Business

Premium subscriptions, research products, and enterprise licenses need something readers can't find for free. Proprietary data is that something.

The Data

Three Proprietary Datasets. Ready to Power Your Publication.

Researched by Dakota's 60-person team, updated daily, and never scraped. Pick one dataset or combine all three.

ETF Ownership Intelligence

17,000+RIAs with 13F holdings

Show readers who actually owns the ETFs you cover. Dakota connects 13F holdings to the specific RIAs and institutional managers reporting them, with quarter-over-quarter changes.

RIA holder rankings
Quarterly positioning reports
Interactive ownership lookups
ETF adoption trackers

Best for: ETF publishers, wealth management and advisor media

Explore ETF Ownership Data →

Private Fund Performance & Benchmarking

57,000+Private funds, 14,000+ with verified IRR, TVPI, DPI and RVPI

Turn a static performance story into an interactive one. Readers enter a fund's IRR or TVPI and instantly see how it compares by asset class, sub-asset class, and vintage year.

Embedded benchmark calculators
Vintage-year performance reports
Private credit and PE benchmark series
Premium research portals

Best for: Private markets, institutional investor, and pension publications

See the Benchmark Calculator →

Private Company Transaction Intelligence

70,000+Transactions, 6,000+ added every month

Find the story before anyone else. Every deal connects buyers, sellers, sponsors, industries, and decision-makers, so your newsroom can spot consolidation and sponsor activity as it happens.

PE acquisition trackers
Sponsor activity rankings
Industry consolidation dashboards
Regional M&A coverage

Best for: Business news, deal media, and regional business journals

Explore Transaction Data →

What You Can Launch

Own the Audience. Own the Experience. Partner for the Data.

You keep the brand, the reader relationship, and the subscription revenue. Dakota supplies the intelligence behind it.

Private Markets Benchmarking Center

A subscriber-only hub where readers compare fund performance across strategies and vintages.

ETF Ownership Research Platform

Searchable institutional ownership for every ETF you cover, refreshed each 13F cycle.

PE Deal Intelligence Dashboard

A live view of sponsor-backed acquisitions and consolidation trends for deal-focused readers.

Premium Data Newsletter

A free edition with highlights, and a paid tier with full rankings and interactive access.

White-Label Intelligence Portal

A research experience under your own brand, with Dakota powering it behind the scenes.

How It's Delivered

Three Ways to Plug In. Zero Infrastructure to Build.

Choose the delivery model that fits your team and your product.

API

Pull structured data straight into your site, app, or research platform. Your dev team owns the experience.

Embedded Tools

Drop Dakota's Private Fund Benchmarking Calculator into any article or subscriber portal. Live in days, not quarters.

Recurring Data Feeds

Get fresh transactions, performance updates, and 13F changes on a set schedule to fuel rankings, reports, and newsletters.

Who We Work With

Built for Every Kind of Financial Publisher.

Financial PublishersETF MediaPrivate Markets PublicationsBusiness News OrganizationsNewsletter OperatorsFinancial Information Platforms

Why Dakota

Institutional-Quality Data. Built to Be Distributed.

Researched, Not Scraped

A 60-person research team verifies every record. That's data your readers can't pull from a filing or a press release.

Updated Daily

New funds, performance updates, and roughly 6,000 transactions a month land in the platform as they happen.

Connected, Not Siloed

Holdings, funds, deals, firms, and people link together, so one dataset leads straight to the next story.

Nearly 30 Years of Curation

Dakota has been mapping private markets since 1997. You get that depth on day one.

Getting Started

From First Call to Live Product in Three Steps.

Tell Us About Your Audience

Share your readers, your product goals, and the data you want to offer.

See a Sample Built for You

We pull a sample dataset or live calculator demo tailored to your publication.

Launch and Grow

Pick your delivery model and licensing terms, then go live with Dakota's team behind you.

Partner With Dakota

Your Audience. Our Data. More Valuable Financial Intelligence.

Dakota gives you the proprietary intelligence. You keep the audience, the brand, and the revenue.

Explore a Media Data Partnership →

Request a Sample Dataset

See real ETF ownership, fund performance, or transaction data before you commit.

Book a Live Demo

Walk through the data and the benchmark calculator with our team in 30 minutes.

Are you a journalist? Request press access →