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Your Entire Dakota Database, Surfaced on Every Page You Already Browse.

You visit a firm's website. You open a LinkedIn profile. You read a news article. The Dakota Chrome Extension recognizes the entity on the page and instantly shows you everything Dakota knows about them — verified contacts, AUM, investment preferences, transaction history — without you doing anything at all.

Install from Chrome Web Store
🔗 LinkedIn Profiles 🌍 Firm Websites 📰 News Articles 🏛 Institutional Pages 📄 SEC Filings
Zero
Tab-Switching Required
Instant
Auto-Recognition
All
Dakota Data Surfaced
60s
Install Time
Included Free
with every Dakota Marketplace subscription · no additional cost · no IT involvement
The Problem the Extension Solves

Research Without the Extension Means Constant Interruption.

Every time you encounter a firm name in an email, on a conference agenda, in a news article, or on LinkedIn, the only way to get Dakota intelligence on them is to stop what you're doing and open a new tab. That friction happens 20-30 times a day. The extension eliminates it entirely.

✕ Without the Extension
✕Find a firm on LinkedIn. Open a new tab. Navigate to Dakota. Search the firm name. Click through to the profile.
✕That interruption happens 20-30 times every day — on calls, emails, news articles, conference agendas.
✕Opportunities get missed because the friction of looking something up exceeds the perceived value in the moment.
✕Your most valuable research time is wasted navigating between tools rather than interpreting information.
✓ With the Extension
✓Visit any page. The extension recognizes the firm automatically. The Dakota panel appears — no searching, no tab-switching, no interruption.
✓AUM, investment preferences, CIO contact, and prior commitments are visible while you are still reading the page that prompted the question.
✓Every person and firm you encounter throughout the day gets instantly contextualized — conference agendas, emails, news mentions all become intelligence triggers.
✓Passive browsing becomes active prospecting — every firm you look at becomes an opportunity to find information you would otherwise retrieve separately.
What It Looks Like in Practice

Three Scenarios Where the Extension Changes Everything.

Representative examples of what happens when the Dakota Chrome Extension recognizes a firm on a page you are already browsing.

📌 Scenario 1 — You Open a LinkedIn Profile
 
 
 
linkedin.com/in/███████████
D
John Smith · Chief Investment Officer
Midwest Public Pension Fund · Chicago, Illinois · 3rd connection
John Smith is the Chief Investment Officer at the Midwest Public Pension Fund, overseeing $8.2B in assets across traditional and alternative investments. Previously Senior Portfolio Manager at Calpers (2015–2019)…
→ See full profile · Connect · Message
DAKOTA✓ Match found
Midwest Public Pension Fund
Public Pension · Institutional LP
Total AUM$8.2B
Alts Allocation18% target
PE AllocationActive
Last CommitmentQ3 2024 — PE
ConsultantMercer
John Smith — CIO (verified in Dakota)
Direct line + email → Open in Marketplace

The full institutional profile appears automatically. You know whether this person is worth pursuing before you decide whether to connect.

📌 Scenario 2 — You Visit a GP Firm's Website
 
 
 
northernlakescapital.com
D
Northern Lakes Capital — About Us
Private Equity · Lower Middle Market · Chicago, IL
Northern Lakes Capital is a Chicago-based private equity firm focused on lower middle market manufacturing, distribution, and business services companies in the Midwest. Founded in 2015, the firm manages three funds…
→ Strategy · Team · Portfolio · Contact
DAKOTA✓ Match found
Northern Lakes Capital
PE Firm · Lower Middle Market GP
AUM Est.$680M
Current FundFund III (2023)
Fund III Size$310M target
StrategyBuyout · Midwest
Portco Count12 active
Managing Partner — Direct contact in Dakota
View full fund profile + portco list → Open in Marketplace

You found this firm in a conference program and opened their site. The extension surfaces AUM, current fund vintage, and managing partner contact — while you're still reading their website. No tab-switching.

📌 Scenario 3 — You Read a News Article
 
 
 
wsj.com/articles/private-equity-healthcare-acquisition-2025
D
PE Firm Acquires Midwest Healthcare Services Group for $240M
Wall Street Journal · March 2025
Warburg Pincus has acquired Midwest Healthcare Services Group, a physician practice management company based in Columbus, Ohio, for an enterprise value of approximately $240 million. The acquisition marks Warburg's fourth healthcare services platform…
→ Read full article
DAKOTA✓ 2 matches
Warburg Pincus
PE Firm · $83B AUM · Global Buyout
Fund (current)Fund XIV
Healthcare portcos4 active
Midwest HCSNew acquisition
CEO ContactVerified in Dakota
Midwest Healthcare Services Group — CEO direct contact
View acquisition record + 3 related bolt-on targets → Open in Marketplace

A morning news article becomes a sourcing trigger. The extension recognizes both entities, surfaces full profiles, and shows three potential bolt-on targets in the same sector — all while you're still reading.

What the Extension Surfaces

Every Data Type in Dakota Marketplace, Available in Every Panel.

The extension surfaces the full Dakota Marketplace profile for any recognized entity — not a subset.

LP Intelligence
Allocator Profiles — AUM, Preferences & Contacts
When you visit an institutional investor's website or LinkedIn profile, AUM, alternatives allocation, investment preferences, consultant relationship, and verified CIO contacts appear instantly.
AUM · Alts allocation · CIO contact · Prior commitments · Consultant
GP Intelligence
Fund Manager Profiles — Fund Data & Managing Partner Contacts
When you visit a GP firm's website, current fund vintage, fund size, strategy, portfolio company list, and managing partner direct contacts surface automatically.
Fund vintage · AUM · Strategy · Portco list · Managing partner contact
Private Company Intelligence
Portfolio Companies & Private Businesses — Ownership & CEO Contacts
When you visit a private company's website or read news about them, sponsor ownership, acquisition date, revenue range, CEO direct contact, and prior transaction history appear in the panel.
Sponsor ownership · CEO contact · Revenue est · Transaction history
Investment History
Prior Fund Commitments & Transaction Participation
For any LP or GP in Dakota, the extension surfaces their investment history — which funds they have committed to, in which vintages, and across which strategies. Context that transforms a first conversation.
Prior commitments · Fund vintages · Transaction participation
Verified Contacts
CIO, CEO, Managing Partner — Direct Lines Surfaced in Context
The most immediately actionable data the extension surfaces: verified direct contact information for the decision maker at any recognized entity, without a separate lookup.
Direct phone · Verified email · Decision maker identified · Role confirmed
Related Accounts
Connected Entities — Portfolio Companies, GP Relationships & More
The extension links the recognized entity to related accounts in Dakota — a GP's portfolio companies, an LP's GP relationships, a company's sponsor and add-on targets.
Portfolio companies · Sponsor relationships · Bolt-on targets · LP → GP history
Who Uses the Extension and How

Four Roles. One Extension. Zero Workflow Disruption.

Every role in a fundraising or distribution organization uses the internet differently. The extension contextualizes every firm, fund, and professional they encounter online — regardless of how they got there.

Fundraisers & IR Teams
Every LP You Research, Pre-Contextualized Before the First Call
Every browsing moment — reading about LPs, visiting institution websites, reviewing conference agendas, checking LinkedIn — is now also a Dakota lookup. AUM, allocation preferences, prior commitments, and CIO contact appear while the fundraiser is still on the page that prompted the question.
Reading a pension fund's annual report — extension shows their PE allocation target, current commitment capacity, and the consultant managing their manager selection process.
Wholesalers & Distribution Teams
Every Advisor Contact, Every Firm, Surfaced Without Leaving the Page
Wholesalers building territory coverage review advisor firm websites, LinkedIn profiles, conference attendee lists, and industry news. The extension recognizes broker-dealer contacts, RIA firms, and individual advisors, surfacing investment preference data and key contacts in context.
Visiting an RIA firm's website before a territory call — extension shows AUM, investment preferences, key advisor contacts, and growth vs. consolidation mode.
PE Deal Teams & Investment Bankers
Every Private Company, Every Sponsor, Instantly Profiled in Context
Deal professionals are constantly researching companies and sponsors. The extension surfaces full private company profiles, sponsor ownership details, CEO contacts, and transaction histories while the deal professional is still on the original page.
Reading a news article about a PE acquisition — extension shows the sponsor's full portfolio, the acquired company's CEO contact, and three related companies in the same sector.
Research & Business Development Teams
Conference Prep, Email Research & Industry Monitoring All Enhanced
Research and BD teams spend hours on background research — building prospect lists from conference agendas, preparing meeting briefs, monitoring industry news. The extension converts every name in a conference program or press release into an immediately contextualized Dakota record.
Reviewing a conference attendee list — extension recognizes each firm name and surfaces the relevant Dakota profile, turning a flat list into a pre-qualified prospect ranking in minutes.
How It Works: Setup to Intelligence in Four Steps

Install Once. Works Everywhere, Automatically.

The entire setup takes 60 seconds. After that, no behavior change is required — the extension runs silently in the background on every page you visit.

1
Install from Chrome Web Store
One click. The extension installs in under 30 seconds — no configuration, no IT involvement, no setup steps beyond the install itself.
2
Log In with Dakota Credentials
Sign in once with your existing Dakota Marketplace username and password. The extension is authenticated to your account and your organization's data permissions automatically.
3
Browse Normally
No behavior change required. Visit websites, read news, open LinkedIn profiles — everything you already do. The extension runs silently in the background recognizing entities on each page.
4
Dakota Panel Appears Automatically
When the extension recognizes a firm, fund, company, or person in Dakota's database, the intelligence panel appears — no action required from you.
Why This Changes How You Use Dakota

Dakota Has Always Been the Database. The Extension Makes It Ambient Intelligence.

Most financial services databases are destinations — tools you visit deliberately. That model is limited by the friction of the visit: you have to know you need something before you look it up. The extension changes Dakota from a destination into ambient intelligence — present wherever you are browsing, surfacing when it is relevant rather than when you ask for it.

The result is a fundamental change in how much of Dakota's data gets used. Most subscribers use a fraction of what the database contains because they only retrieve information they think to look up. The extension surfaces information they would not have thought to look up — because the entity appeared in a browsing context and the intelligence surfaces without any deliberate retrieval action.

I was reading a news article about a company I had been meaning to research for months. The extension recognized the company name and showed me the CEO's direct contact, the sponsor's portfolio context, and three potential bolt-on targets — all while I was still reading the article. I would never have gotten that intelligence if I had to separately open Dakota and look them up.
Dakota Marketplace Customer, Fundraising Team
01
Surfaces Intelligence You Would Not Have Looked Up
The most valuable outcome is discovery, not efficiency. Information the user would not have thought to retrieve — because they did not know it was relevant until they saw the page — appears automatically.
02
Turns Every Browser Tab Into a Dakota Lookup
Every website, every LinkedIn profile, every news article is now also a Dakota query running automatically. The 20-30 pages a financial services professional visits per day become 20-30 automatic intelligence checks.
03
Preparation Without Preparation Time
Reading a speaker's LinkedIn profile before a conference becomes an instant CIO briefing. Reviewing a firm's website before a call shows the full LP or GP profile. Every research action is automatically enriched.
04
Zero Marginal Cost: Included with Every Subscription
The Chrome Extension is included with every Dakota Marketplace subscription at no additional cost. Not an add-on, not an upgrade tier. The only cost is the 60 seconds it takes to install.
What Changes When the Extension Is Running

Four Outcomes That Make Every Browsing Minute More Valuable.

The extension does not replace Dakota Marketplace — it expands where Dakota's intelligence is accessible, from a single platform to every webpage you visit.

More
Intelligence Used From the Same Subscription
Most subscribers use a fraction of what the database contains because they only retrieve information they deliberately search for. The extension surfaces data the user would not have thought to look up, dramatically expanding the share of Dakota's intelligence that gets applied to daily work.
The extension is the highest-leverage way to increase return on a Dakota subscription without adding data, users, or cost.
Faster
Research Cycles: Zero-Friction Intelligence Retrieval
5-10 seconds per lookup, multiplied by 20-30 lookups per day, adds up to 30-50 minutes of daily friction. The extension eliminates all of it. Every entity encountered while browsing is profiled automatically, in context, without interrupting the primary activity.
30-50 minutes of daily friction recovered per user is 12-20 hours per month returned to actual relationship building.
More
Opportunities Captured From Serendipitous Browsing
Many of the most valuable opportunities come from unplanned encounters — a name in a news article, a speaker on a conference agenda. Without the extension, these produce opportunities only if the professional acts immediately. With the extension, every encounter is automatically contextualized.
Opportunities get missed not because you decided not to pursue them, but because the friction of follow-up exceeded the perceived value in the moment. The extension reduces that friction to zero.
Zero
Additional Cost: Included With Every Subscription
The Chrome Extension is free for every active Dakota Marketplace subscriber. No upgrade, no additional seat, no add-on fee. The only requirement is an active subscription and a Google Chrome browser. Installation takes under 60 seconds from the Chrome Web Store.
If you are a Dakota Marketplace subscriber and you are not using the Chrome Extension, you are leaving the highest-leverage feature of your subscription completely unused.
Get Started in 60 Seconds

Install Once. Every Page You Visit Becomes Smarter.

The Dakota Chrome Extension is the fastest improvement you can make to your daily workflow — a 60-second install that changes how every browsing session works from that moment forward. If you are already a Dakota Marketplace subscriber, you should be using this today.

Install from Chrome Web Store
What You Get — Included Free with Dakota Marketplace
  • ✓Automatic entity recognition on every webpage — no triggering required
  • ✓Full Dakota intelligence panel — LP profiles, GP data, company intelligence, contacts
  • ✓Works on LinkedIn, firm websites, news articles, industry directories, and more
  • ✓AUM, investment preferences, verified contacts, transaction history in context
  • ✓One-click open to full Marketplace profile — from anywhere in your browser
  • ✓Secure — operates within your existing Dakota account permissions
  • ✓Included free with every Dakota Marketplace subscription
  • ✓60-second install from the Chrome Web Store — works immediately

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Tel: (610) 642-1481 

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