EMG Show - 2026

44 Episodes.
One Channel at a time.
Do More With Less.

A monthly, 30-minute show for emerging managers — practical tactics to scale your business on a small budget, hosted by Dakota CEO Gui Costin.

Episodes produced since launch

Monthly

Live show cadence

30 min

Per episode — focused, tactical, no fluff

Free

Always free to attend

Next Show - Episode 45

July 14, 2026

1:00 PM ET · 30 min · Free

THIS MONTH’S CHANNEL · BANKS & BROKER-DEALERS

Best practices for scaling on a budget · City scheduling · Cold outreach that works

Hosted by Gui Costin · Plus upcoming emerging manager conferences and key dates

Save Your Seat

About the show

Built for emerging managers who need to raise capital without a big budget.

The EMG Show is hosted by Gui Costin, Founder and CEO of Dakota, alongside members of the Dakota Investment Sales team. Each month, the show focuses on a different institutional channel — giving you a targeted, practical playbook for that specific audience.

The goal is simple: give you the tools to scale your business on a budget. Every episode is packed with real tactics, channel-specific myths debunked, city scheduling strategies, cold email frameworks, and conference intelligence — all from people actively in the market.

Your Host

Gui Costin

Founder & CEO, Dakota

RIAs Family Offices Consultants Banks & BDs Public Pensions

Scaling on a Budget

How to build a serious fundraising operation without a large team or wholesaling budget — leveraging time, data, and process over money.

City Scheduling Strategy

How to structure five-meeting days across key metro areas, maximize travel ROI, and turn geographic discipline into a systematic pipeline.

Cold Outreach That Works

How to craft email subject lines and copy that get replies — and why authenticity and personalization win over automation every time.

Channel Myths Debunked

The real truth about AUM thresholds, track record requirements, and fee flexibility — and why most emerging managers believe things that aren’t true.

CRM & Pipeline Discipline

How to use your CRM to drive action — not just track history — and the two questions you should ask in every meeting to qualify opportunities.

Conference Intelligence

Which emerging manager conferences are worth attending, and how to maximize ROI before, during, and after each event.

channels we cover

One channel. One deep dive. Every month.

Each episode focuses on a single institutional channel — giving you targeted, specific intelligence rather than generic fundraising advice.

Registered Investment Advisors

The #1 channel for emerging managers — and the most misunderstood. AUM myths, fee flexibility, and how to use city scheduling and quarterly webinars to break in.

17,000+ RIAs · 46,000+ CONTACTS

Family Offices

Early adopters who invest where most allocators are paying attention. Covers what family offices are prioritizing today and how to reach the principal vs. the investment team.

3,800+ FAMILY OFFICES

Consultants

Three categories — emerging manager-dedicated firms, large consultants with formal programs, and OCIOs. Each requires a completely different approach.

580+ CONSULTANT FIRMS

Public Pensions

More accessible than you think — if you know how to engage early. Public plan meeting minutes, RFP timing, and how early home office engagement shortens cycles.

1,400+ PUBLIC PENSIONS

Banks & Broker-Dealers

Top-down and bottom-up coverage — both matter and work together. Debunks the myth of needing $500M+ AUM or a large wholesaling team to break into the BD channel.

BANKS · BDs · INSURANCE

Cold Email & New Media

Cross-channel episodes on authentic cold outreach, content marketing as a brand-building engine, and how to use LinkedIn and quarterly webinars to drive awareness.

CROSS-CHANNEL · AUTHENTIC

Emerging managers don’t need a bigger budget — they need a better process. The EMG Show exists to give them exactly that, one channel at a time.

GUI COSTIN — FOUNDER & CEO, DAKOTA

Recent Episodes

What we’ve covered in the last six shows.

Watch a replay to get a feel for the content, pace, and structure of each session. All 43 episodes available on demand.

EP 41

Consultants

CONSULTANTS

Navigating the Consultant Channel for Emerging Managers

Three consultant categories — dedicated firms, formal programs, OCIOs.

Watch Episode

EP 40

Family Offices

FAMILY OFFICES · NEW MEDIA

How New Media Is Reshaping Fundraising in 2026

Content marketing as a critical growth lever for emerging managers in 2026..

Watch Episode

EP 39

BANKS & BDS

BANKS & BROKER-DEALERS

How Banks and BDs Fit Into Your Fundraising Strategy

Execution matters more than market conditions. Debunks $500M+ AUM myth.

Watch Episode

EP 38

RIAs

Why RIAs Are the Top Channel — and How to Break In

Debunks myths about AUM and track records. City scheduling & webinars.

Watch Episode

EP 37

RIAs

RIAs · COLD OUTREACH

Cold Outreach and City Scheduling: The Realities

Disciplined outreach through the RIA channel — the most effective path..

Watch Episode

EP 36

COLD EMAIL

COLD EMAIL BEST PRACTICES

Authentic Communication That Cuts Through the Noise

Authenticity and personalization win over automation every time.

Watch Episode

RECURRING THEMES

The ideas that run through every episode.

Regardless of which channel is featured, six core principles show up in every single episode of the EMG Show.

PRINCIPLE 01

Process Over Budget

You don't need more money - you need a more disciplined process. Time and consistency beat spend every time.

PRINCIPLE 02

Cold Outreach Is Non-Negotiable

There is no shortcut. The managers who win send the emails, make the calls, and show up consistently.

PRINCIPLE 03

Myths Hold Managers Back

Most managers self-select out of channels before they even try. AUM, track records - most of it isn't true.

PRINCIPLE 04

CRM Drives Pipeline

Entering every meeting, tracking follow-up, running weekly pipeline reviews separates builders from spinners.

PRINCIPLE 05

Content Builds Your Brand

Webinars, newsletters, Linkedin - a brand-building engine for managers without a large marketing budget.

PRINCIPLE 06

The Right Questions Win

Asking the two key questions in every meeting qualifies opportunities and eliminates wasted follow-up.

Join the next Emerging Manager Growth Show

— monthly, free, 30 minutes.

44 Episodes. One Channel at a time. Do More With Less.

Best practices for scaling on a budget · City scheduling · Cold outreach that works

Built for emerging managers who need to raise capital without a big budget.

Scaling on a Budget

City Scheduling Strategy

Cold Outreach That Works

Channel Myths Debunked

CRM & Pipeline Discipline

Conference Intelligence

One channel. One deep dive. Every month.

Registered Investment Advisors

Family Offices

Consultants

Public Pensions

Banks & Broker-Dealers

Cold Email & New Media

GUI COSTIN — FOUNDER & CEO, DAKOTA

What we’ve covered in the last six shows.

Consultants

Navigating the Consultant Channel for Emerging Managers

Family Offices

How New Media Is Reshaping Fundraising in 2026

BANKS & BDS

How Banks and BDs Fit Into Your Fundraising Strategy

RIAs

Why RIAs Are the Top Channel — and How to Break In

RIAs

Cold Outreach and City Scheduling: The Realities

COLD EMAIL

Authentic Communication That Cuts Through the Noise

The ideas that run through every episode.

Process Over Budget

Cold Outreach Is Non-Negotiable

Myths Hold Managers Back

CRM Drives Pipeline

Content Builds Your Brand

The Right Questions Win

Join the next Emerging Manager Growth Show

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Company

44 Episodes.
One Channel at a time.
Do More With Less.