For investment firms and asset managers selling into the wealth channel, NYC is not a secondary market. It is a primary target. The metro is home to more than 20,000+ financial advisors across every major broker-dealer, private bank, and wirehouse in the market, according to Dakota Marketplace – similar to what we’ve seen in markets like Philadelphia and Boston.
Dakota tracks financial advisors across NYC and every major metro in the country, with 20,000+ verified contacts across broker-dealers, banks, and select RIA hybrids. The advisors featured below were selected using the same data framework that powers the Dakota 500, Dakota's annual independent recognition of leading financial advisors across the United States.
In this article we’ll review ten of the most significant advisor teams in the New York City area.
Top 10 Financial Advisors in New York City
1. Polk Wealth Management Group MS PWM
The Polk Wealth Management Group is a Morgan Stanley Private Wealth Management team based in New York City, serving ultra-high-net-worth individuals, families, foundations, and businesses. Managing approximately $38.8 billion in assets, the team delivers a highly tailored, institutional-quality wealth management experience focused on preserving and enhancing financial and social capital.
2. Park Avenue Institutional UBS
Park Avenue Institutional Consulting Group is a UBS team based at 299 Park Avenue in New York City, managing approximately $22.8 billion in assets. The group specializes in institutional consulting, delivering tailored investment and asset management solutions to a sophisticated client base.
3. J2 Wealth UBS
J2 Wealth Management is a UBS team based at 299 Park Avenue in New York City, combining a boutique family office approach with the global resources of UBS to serve multi-generational families. Managing approximately $16 billion in assets, the firm emphasizes education, stewardship, and access to a robust alternative investment platform spanning private equity, hedge funds, and real assets across the U.S. and Europe.
4. True North Partners UBS
True North Partners is a UBS team based at 1285 Avenue of the Americas in New York City, providing comprehensive wealth management and financial advisory services. Managing approximately $6.5 billion in assets, the firm operates with the institutional standards and global resources of UBS.
5. Errico Partners UBS
Errico Partners is a UBS team based in Greenwich, Connecticut, serving the New York City metro area with more than 25 years of experience focused on market dynamics, risk management, and investment strategy. Managing approximately $5 billion in assets, the firm is known for its deep equity expertise and commitment to delivering clarity and long-term value for its clients.
Want to see every financial advisor in New York City? Dakota Marketplace gives you instant access to 20,000+ NYC-area advisors with verified contact details, AUM data, and investment preference indicators.
6. The Halbfinger Group UBS
The Halbfinger Group is a UBS Private Wealth Management team based at 299 Park Avenue in New York City, combining boutique-level service with the global resources of UBS. Managing approximately $3.78 billion in assets, the team provides comprehensive financial planning and investment management with a focus on multigenerational client relationships.
7. Vahab and Guthrie Group JP Morgan
Vahab and Guthrie Group is a J.P. Morgan Wealth Management team based at 1230 Avenue of the Americas in New York City, founded in 2021 by Andrew Vahab and David Guthrie following their transition from Citi. Managing approximately $3.3 billion in assets, the team delivers tailored wealth management solutions to a diverse client base.
8. Bell Urban MS
Bell Urban Group is a Morgan Stanley Private Wealth Management team based at 1290 Avenue of the Americas in New York City, providing comprehensive wealth management for sophisticated, multigenerational clients. Managing approximately $2 billion in assets, the team combines a boutique advisory approach with the global resources of Morgan Stanley to address complex financial needs.
9. Marc Karetsky MS
Marc Karetsky | Sylvia Gort is a Morgan Stanley Private Wealth Management team based at 1585 Broadway in New York City, serving clients across the metro area. Managing approximately $1.3 billion in assets, the team provides tailored wealth management solutions to meet the needs of its clientele.
10. Nolan Group RBC
The Nolan Group is an RBC Wealth Management team based at 1211 Avenue of the Americas in New York City, serving clients across the metro area. Managing approximately $1.1 billion in assets, the team delivers comprehensive financial services tailored to a diverse client base.
Start Calling on the Right Advisors with Dakota Marketplace
Financial advisors are the largest, and most overlooked, allocator channel in the market. Dakota gives fundraisers and investment sales teams a structured, metro-specific view into this massive audience so you can stop guessing and start booking meetings.
Here’s what you get:
- Organized by Metro Area: Every advisor and financial advisor team in your metro, grouped by location for instant targeting.
- Verified Contact Info: Accurate emails, phone numbers, and office details across broker-dealers, banks, and select RIA hybrids. No bouncing emails or outdated records.
- Investment Preferences and Indicators: Filter by asset class interest, AUM, channel, and advisor attributes to prioritize the right targets before you pick up the phone.
- Form ADV Data: Available for hybrid advisors where applicable, giving you added context on the teams you're approaching.
- LinkedIn Profiles: Fast context on individual advisors for warm, informed outreach.
- Home Office Coverage: Up-to-date research and verified contacts identifying key centers of influence and decision-makers driving platform and product approvals.
- Dakota Recommends: Curated, location-specific recommendations for coffee shops, restaurants, event spaces, and hotels when traveling to meet advisors in NYC and beyond.
Dakota Marketplace is updated daily in real-time and purpose-built for sellers. If you're ready to go beyond a top 10 and see the full advisor picture in NYC and across the country, book a demo here!
