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226,000+ Financial Advisors. Complete. Accurate. Current.

Every FA database claims to have the list. The question is whether you can trust it when your wholesaler dials the number. Dakota FA is purpose-built for the teams that stake their credibility on data quality.

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226,000+
Financial Advisors
1,400+
BDs & Banks
Weekly
Data Refresh
$999
Per User / Per Year
Instant Access
no contract · no negotiation · activates immediately after payment
The Real Differentiator: It's Not the List, It's the Confidence

Every Competitor Claims to Have the Database. Three Things Make Ours Different.

The number that matters is not how many records are in the database. It is how many are actually correct when your wholesaler dials the number.

Complete.
No Gaps in Coverage
Dakota covers 1,441 broker-dealers and banks, every channel, every firm type. No coverage gaps that your territory managers discover after the fact.
A missed FA is a missed call. A missed call means missed revenue.
Accurate.
Right Data, Right Person
Calling a retired FA, reaching the wrong branch, emailing a defunct address: each one compounds into a reputation problem. Dakota's data team maintains records against FINRA and regulatory sources, not crowdsourced scrapes.
For alternatives distributors, outreach to an unlicensed FA is a compliance risk, not just wasted effort.
Current.
FAs Move — Your Data Must Too
Advisors move at a rate that makes any database stale within six months without active maintenance. Dakota refreshes weekly and monitors for the role changes and firm moves that turn a correct record into a wrong one.
A stale FA database is a territory planning problem, a compliance problem, and a productivity problem that compounds over time.
Why Dakota FA Is Built Differently

Not Another Generic Contact List. Purpose-Built for Financial Services Distribution.

Generic B2B vendors cover FAs the same way they cover every professional: names scraped from the web, contacts from crowdsourced inputs. It looks complete until the first territory planning session reveals retired advisors, wrong branches, and addresses that no longer exist. Dakota FA is built from FINRA BrokerCheck and Form ADV filings, maintained by people who work in financial services data as a profession.

We ran our territory planning on a competitor's list for two years. Our regional wholesalers reported that somewhere between 20-30% of contacts were wrong: moved, retired, or at the wrong branch. We switched to Dakota FA and the first call I made on my first day with the new data, the number worked, the person answered, and they were exactly who the profile said they were. That's the difference.
Regional Wholesaler, Mid-Size Asset Manager
01
FA-Only Focus: Not Lumped In With RIAs or Institutions
Most databases mix broker-dealer reps, RIA principals, and insurance agents into one undifferentiated list. Dakota FA covers the BD and bank channel specifically, with clean channel attribution so your team knows exactly who they are reaching.
02
Investment Context: Not Just Names and Emails
Investment preferences and product interest indicators turn 226,000 names into a prioritized calling list of advisors who are likely to be receptive to the specific product you are distributing.
03
FINRA Licensing Data: Critical for Alternatives Distribution
For alternatives managers and insurance companies, licensing data is a compliance requirement. Dakota FA includes FINRA licensing so your team only reaches advisors who can legally sell your products.
04
Maintained by People Who Understand Financial Services Data
Dakota has maintained financial services databases since 2006. The same team behind Dakota Marketplace maintains Dakota FA. That institutional knowledge is built directly into the maintenance process.
Seven Buyer Segments: All Served by the Same Database

If Financial Advisors Are Your Market, Dakota FA Is Your Intelligence Layer.

Seven distinct buyer types. The same 226,000+ FA database. Each with a different distribution challenge.

Asset Managers & Mutual Fund / ETF Wholesalers
Highest Value Buyer
The Most Critical Use Case: Wholesaler Territory Planning and FA Targeting
For a regional wholesaler covering 300 advisors, 95% contact accuracy vs. 75% is not a 20% improvement. It is the difference between a productive week and a wasted one. The database pays for itself in the first quarter.
226,000+ FAs · Investment preferences · Channel attribution · FINRA licensing · Territory planning filters · Instant access, no contract
ETF Issuers
Fast-Growing Buyer
Identify Which FAs Are Allocating to ETFs vs. Staying in Mutual Funds
Product interest indicators segment the FA universe by ETF vs. mutual fund usage and client base fit, so distribution teams prioritize outreach intelligently rather than spraying equally.
ETF allocation indicators · Product preference context · FA-level segmentation
Alternative Asset Managers
Compliance-Critical
FINRA Licensing Is Not Optional: Interval Funds, Non-Traded REITs, Private Credit
The wrong outreach to an unlicensed FA creates regulatory exposure for the fund and the distributor. Dakota FA's FINRA licensing data eliminates that risk before the first call is made.
FINRA Series 65/66/7 data · Alternatives allocation indicators · Client minimum context
Insurance & Annuity Distributors
License-Dependent
Clean Data Keeps Wholesaling Teams Focused on the Right FAs
License-filtered data ensures insurance wholesaling teams only reach advisors who can legally sell what they are distributing.
Insurance license data · Variable annuity licensing · Channel-appropriate filtering
Recruiting Firms & BD Home Offices
Talent Intelligence
Know the Full Population of FAs at Competing Firms: Tenure, Production, Credentials
Systematic recruiting requires the full population at a target firm, not just the visible top producers. Dakota FA provides tenure, estimated production, credentials, and current affiliation for every FA.
Tenure data · Credentials · Firm affiliation history · Production estimates
FinTech & Financial Services Vendors
TAM Intelligence
Build TAM, Prioritize Outreach, Run Marketing Campaigns Against a Complete Universe
A complete, accurate FA universe lets fintech vendors size TAM accurately, segment by firm type for campaign targeting, and build outbound lists that reflect the actual market, not a partial sample.
Complete universe · Firm-type segmentation · Channel attribution · Campaign-ready format
Market Research & Consulting Firms
Landscape Intelligence
Accurate FA Counts, Firm-Level Breakdowns, and Demographic Data for Credible Research
Accurate channel counts, firm-level breakdowns, and credential demographics give researchers the foundation for credible analysis, not estimates built on incomplete databases.
Accurate headcounts · Firm-level breakdowns · Channel composition · Credential demographics
Channel Coverage: All Major Distribution Channels

226,000+ Advisors Across Every Channel That Matters for Distribution.

Dakota FA covers the full broker-dealer and bank distribution landscape, not just the visible national wirehouses, but the regional firms, independent BDs, bank trust platforms, and insurance BD channels that collectively represent a significant share of investable assets under FA management.

4
National Wirehouses
Merrill, Morgan Stanley, UBS, Wells
1,400+
Total BDs & Banks
Full channel coverage
Large
Independent BDs
LPL, Raymond James, Ameriprise
Regional
Regional Firms
Edward Jones + regionals
Banks
Bank Programs
BD programs inside banks
Insurance
Insurance BDs
Northwestern, NY Life, etc.
Hybrid
RIA Hybrids
Select dual-registered FAs
Weekly
Update Cadence
New FAs added regularly
What's in Every FA Profile

Six Data Fields That Make Every FA Record Actionable.

A name and an email address is a record. A name, email, direct number, firm, channel, licensing status, investment preferences, and LinkedIn profile is an actionable outreach record. Dakota FA builds every record to the second standard.

Contact Information
Verified Email, Phone & Office: Direct to the Advisor
Verified email address, direct phone number, and office location for every FA in the database, not a general branch number or a firm's main line. The contact information that puts your wholesaler in direct communication with the individual advisor, not the front desk.
Email · Direct phone · Office address · Updated weekly
Firm & Channel
BD Affiliation, Branch & Channel Attribution
Which broker-dealer the FA is registered with, which branch they work from, and which channel category they belong to: wirehouse, independent, regional, bank, or insurance BD. Clean channel attribution lets your team build territory lists and marketing campaigns against precisely defined segments.
BD name · Branch location · Channel type · Affiliation history
Investment Preferences
Product Interest Indicators: What the FA Actually Sells
Investment preferences and product interest indicators show what the FA allocates to, which product types they have engaged with, and which strategies align with their typical client profile. This is the filter that turns a 226,000-name database into a prioritized calling list of advisors genuinely likely to be receptive to the specific product being distributed.
Product preferences · Allocation indicators · Strategy alignment
FINRA Licensing
License Series Data: Critical for Alternatives & Insurance
FINRA licensing data for every FA, including Series 7, 6, 65, 66, and insurance licenses that determine whether an advisor can sell specific product types. For alternatives distributors and insurance companies, this data is the compliance filter that keeps outreach efforts focused on FAs who can legally receive and sell the products being distributed.
Series 7 / 65 / 66 · Insurance licenses · Alternatives eligibility
Form ADV (Hybrid FAs)
RIA Registration Data for Dual-Registered Advisors
For hybrid advisors registered both with a broker-dealer and as RIA principals, Dakota FA includes Form ADV data that shows their RIA registration, AUM managed in the advisory channel, and the nature of their hybrid practice. This context helps distribution teams understand whether a hybrid FA's primary business is BD or fee-based advisory, which changes the product conversation significantly.
RIA registration · AUM (advisory channel) · Practice type context
LinkedIn Profile
Direct LinkedIn Links for Warm Context and Outreach Research
LinkedIn profile links for FAs in the database give your wholesalers and distribution team fast context on career background, mutual connections, recent activity, and professional interests, without manual searching. The warm context that makes a cold call feel more like a prepared professional outreach than a random dial from a contact list.
LinkedIn profile · Career history · Mutual connection context
Dakota FA vs. Generic Data Sources

Not All FA Databases Are Built the Same Way.

The comparison that matters is not coverage count. It is whether the data is built for the specific requirements of financial services distribution teams.

Capability Dakota FAs Generic B2B  Competitor FA Lists FINRA BrokerCheck
FA-Specific Focus (Not General B2B) ✓ ✗ Varies ✓
Investment Preferences / Product Indicators ✓ ✗ Rarely ✗
FINRA Licensing Data (Series 65/66/7) ✓ ✗ Sometimes ✓ no contact info
Clean Channel Attribution (BD vs. Bank vs. RIA) ✓ All 1,441 channels ✗ Mixed categories Limited Registration only
Verified Direct Contact (Phone + Email) ✓ Weekly refresh Algorithmic / crowdsourced Varies widely ✗ No contact data
Weekly Refresh / New FAs Added Regularly ✓ Varies Often monthly or less ✓ no contact info
Built for Wholesalers / Distribution Teams ✓ Purpose-built ✗ General B2B Varies ✗ Regulatory only
Form ADV / RIA Hybrid Data ✓ ✗ Rarely Public, no enrichment
LinkedIn Profile Links ✓ ✓ Sometimes ✗
Instant Access — No Contract Required ✓ $995/user/yr ✗ Annual enterprise contract Varies Free (no contact info)
What Better FA Data Actually Means for Your Team

The ROI of a Database Your Wholesalers Can Actually Trust.

The return on a high-quality FA database is not measured in data quality metrics. It is measured in calls connected, meetings booked, relationships built, and AUM raised. Every percentage point improvement in data accuracy translates directly into wholesaler productivity.

More
Productive Calls: Data Quality Directly Drives Wholesaler Output
95% contact accuracy vs. 80% is 37 additional productive attempts per 250-call week: half a day of calling time, every week, from data quality alone.
For a team of 10 wholesalers, a 15% accuracy improvement produces the equivalent of 1.5 additional wholesalers with zero additional headcount cost.
Lower
Compliance Risk for Alternatives & Insurance Distributors
Dakota FA's FINRA licensing filter removes unlicensed FAs from your outreach list before the first call is made, eliminating compliance exposure at the source.
The cost of a regulatory action from an improper outreach pattern dwarfs the cost of any data subscription. Licensing-filtered outreach is not just a productivity tool. It is a compliance tool.
Faster
Territory Planning: Complete Data Means Faster Ramp for New Wholesalers
With Dakota FA, a new wholesaler imports their territory, filters to the right channel, and starts calling in days. With a stale competitor list, the same task takes weeks of manual verification and gap discovery.
A new wholesaler productive in 60 days instead of 90 generates meaningful additional AUM over their first year. Data quality is a recruiting tool, not just an operational one.
Better
Credibility: Wholesalers Who Call the Right Person Every Time
An FA who gets a call meant for someone who left nine months ago is not a neutral experience. Data quality is the first impression your distribution team makes on every FA it contacts.
In a channel where relationships are the product, data quality is relationship quality at the moment it matters most.
Simple Pricing: Instant Access

Start Today. No Contract. No Procurement Process.

Dakota FA is designed to be accessible to individual wholesalers and small distribution teams, not just enterprise software buyers. Individual access starts at $995 per year with immediate login. No contract, no annual negotiation, no procurement approval required for the individual and team tiers.

Individual
$999
Per year · Billed annually
1 User
  • ✓Full access to 226,000+ FA database
  • ✓All six data fields per FA record
  • ✓FINRA licensing and Form ADV data
  • ✓Investment preferences and indicators
  • ✓LinkedIn profile links
  • ✓Chrome Extension access
  • ✓Joe AI assistant
  • ✓Weekly data refresh
Get Instant Access
Team · Most Popular
$2,999
Per year · Billed annually
Up to 10 Users
  • ✓Everything in Individual for your whole team
  • ✓$300/user vs. $999 for individual licenses
  • ✓Shared team access · Collaborative territory planning
  • ✓Chrome Extension for all team members
  • ✓Joe AI assistant for each user
  • ✓All six data fields per FA record
  • ✓FINRA licensing and Form ADV data
Get Team Access
Enterprise
$4,999
Per year · Billed annually
Up to 25 Users
  • ✓Everything in Team · Full distribution team coverage
  • ✓$200/user — best per-seat value
  • ✓FINRA licensing and alternatives filtering
  • ✓CRM workflow integration support
  • ✓Territory planning support
  • ✓Priority support from Dakota team
Contact Sales

All tiers: Annual access, billed upfront. No contract. Individual and Team tiers activate immediately. Enterprise: contact sales@dakota.com for setup. For 25+ users contact sales.

Frequently Asked Questions

Answers to the Questions Every Buyer Asks First.

How current is the data?
Refreshed weekly against FINRA and regulatory sources. New advisors are added regularly. Designed for distribution teams who need current data, not a quarterly snapshot.
Is this just RIAs or does it cover broker-dealers?
Dakota FA is focused on financial advisors at broker-dealers and banks, not RIAs. This is the broker-dealer distribution channel: wirehouses, independent BDs, regional firms, bank programs, and insurance BDs. Select RIA hybrids are included where applicable.
How does Dakota FA differ from Dakota Marketplace?
Dakota Marketplace is the institutional LP/GP database for fundraisers. Dakota FA is the broker-dealer channel FA database for distribution teams. Different products, different channels, same commitment to data quality.
Is there a contract?
No. Annual access, billed upfront. Individual ($999) and Team ($2,999) tiers activate immediately after payment. Enterprise pricing requires a contact with our sales team but follows the same simple annual structure.
Can I add more seats after purchasing?
Yes. Upgrade from Individual to Team or Team to Enterprise at any time at sales@dakota.com. For 25+ users, contact sales for custom pricing.
Does it integrate with my CRM?
Clean, standardized records designed to import into Salesforce, HubSpot, and other CRM platforms with no stitching required. Contact the team for enterprise integration support.
Is FINRA licensing data included?
Yes. Series 7, 65, 66, and insurance license data included for every FA where applicable. Critical for alternatives distributors and insurance companies building licensing-filtered outreach lists.
What is the Joe AI assistant?
Joe is Dakota's AI report builder included with all subscriptions. It helps users build filtered lists and surface the right advisors for specific product types or territory planning needs faster.
Get Started Today

Instant Access. No Contract. No Negotiation.

Individual access starts at $999 and activates immediately. The first call you make from a Dakota FA contact will tell you whether the data quality is real. We are confident enough in that to offer instant access without a sales process.

Get Instant Access — $999/year

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925 West Lancaster Ave
Suite 220
Bryn Mawr, PA 19010
Tel: (610) 642-1481 

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