If you're a small to mid-sized asset manager, wholesaler, or boutique sales team focused exclusively on raising assets, you already know: time and targeting matter. You don’t have months to waste navigating complex platforms or chasing the wrong leads, especially when financial advisors (FAs) represent one of the most scalable, relationship-driven channels in the market.
But here's the challenge…
Actually finding and connecting with the right advisors, at the right firms, in the right geographies, is easier said than done.
That’s where Dakota FAs comes in. It’s a fast, affordable solution that gives you direct, up-to-date access to financial advisors without the noise, cost, or friction of enterprise tools.
In this article we’re giving you ten reasons why the FA channel deserves your full attention. By the end of this, you’ll have a better understanding of the benefits to selling to this chanel and how having the right data in hand can make all the difference.
1. A Massive and Growing Market
There are more than 300,000 licensed financial advisors across the U.S., managing trillions in assets. Whether you offer funds, models, or services, this channel opens the door to a wide, active buyer base that spans every region and client type.
2. Direct Line to the End Investors
FAs build lasting relationships with the high-net-worth individuals, families, and institutions you want to reach. Getting in the door with advisors gives you indirect access to those assets and the trust that comes with them.
3. Built-In Recurring Revenue Potential
When an advisor integrates your strategy into their model or portfolio, it often stays there. That leads to long-term, recurring AUM. Not just one-off allocations.
4. Faster Sales Cycles
Institutional sales processes can take months or sometimes years. Advisors move faster. With the right data, targeting, and message, you can go from first call to funded allocation in a matter of weeks.
5. Relationship-Driven Sales Fit Right In
Advisors value trust, consistency, and service. For wholesalers and teams that thrive on personal connection, this is a channel where relationships aren’t just important. They’re everything.
6. National Reach, Local Strategy
No matter where you are, there’s an active advisor community nearby. With metro-level visibility, your team can plan territory coverage, local events, and outreach strategies that meet advisors where they are.
7. Efficient Targeting with the Right Data
Selling effectively starts with knowing who to talk to. Clean, verified FA data means you can filter by AUM, client focus, firm size, or location turning cold calls into warm introductions.
8. Advisors Want Differentiated Products
Advisors are constantly seeking ways to stand out. If you offer a unique strategy, an alternative approach, or something clients can’t get from the big names, they’ll want to hear about it.
9. Attainable for Smaller Firms
Institutional channels can be hard to crack without brand recognition. Advisors, on the other hand, are more open to hearing from specialized or boutique managers especially when value and alignment are clear.
10. Relationships That Multiply Over Time
Every new advisor relationship creates the potential for more — introductions, cross-firm exposure, and word-of-mouth that compounds your presence in the channel.
Dakota FAs: A Database of Financial Advisors
At Dakota, we’ve spent years selling to advisors. We know how frustrating it can be to waste time on outdated lists or bloated CRMs that weren’t designed for this work.
That’s why we built Dakota FAs. A streamlined, self-serve solution built for asset managers and sales professionals who call on financial advisors only.
With verified accounts and contacts, metro-level coverage, and flexible reporting tools, you get exactly what you need to start building relationships… and none of the extra fluff you don’t.
