AlphaCore Acquires $420M SoCal RIA enTrust Wealth

AlphaCore Wealth Advisory announced that it has acquired San Diego-based RIA enTrust Wealth Advisors, which had $420M assets under advisement at year-end 2024, further solidifying its Southern California footprint.

enTrust Wealth was founded in 2018 by former UBS advisors Michael Crawford and Daniel Conners and focuses on providing wealth and tax management services to high-net-worth and ultra-high-net-worth individuals, families, and businesses. As part of the transaction, Crawford and Conners will become principals and senior wealth advisors at AlphaCore, and will be joined by their three-person team.

The transaction, for which financial terms were not disclosed, is expected to close in the first quarter of 2025, subject to customary closing conditions. It is La Jolla, CA-based AlphaCore’s first acquisition since the October 2024 purchase of All Season Financial Advisors of Denver, which added $200M in client assets.