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The database referenced in this article, Dakota Marketplace, is the global private markets intelligence platform used by thousands of investment professionals to research LPs, GPs, and private companies. Built by fundraisers for fundraisers, Dakota Marketplace delivers complete, accurate, and daily-updated intelligence across every allocator channel — from family offices and RIAs to sovereign wealth funds and public pensions. Learn More | Book a Demo
Dakota Marketplace tracked 53 family office direct investments globally in May 2026, worth a combined $79.44B, according to our May 2026 Family Office Deal Tracker.
That activity is invisible to most databases built for the fundraising industry. Plenty of platforms list family office contact details. Far fewer actually track what family offices are doing with their capital: which deals they're backing, at what stage, and alongside which co-investors.
That distinction matters for fund managers.
A family office's direct investment history predicts sector conviction and check size appetite better than any stated preference on a contact card.
This post compares six databases built to capture that activity, from deal-first platforms like PitchBook and Crunchbase to Dakota Marketplace's purpose-built family office transaction data.
PitchBook's core strength is deal data, and family offices show up wherever they invest: venture rounds, growth equity, buyouts, and M&A. Its depth on deal terms, valuations, and co-investor mapping is difficult to match, which makes it useful for understanding the full context around a transaction a family office has backed.
Family office coverage on PitchBook is a byproduct of its deal database rather than a dedicated focus. Contact-level detail for the family offices themselves, sector preferences, check size ranges, and decision-making structure, is thinner than platforms built specifically around allocator intelligence.
Dakota Marketplace standardizes actual closed transactions rather than survey responses or stated preferences. Every record reflects a deal that closed, with detail on sector, stage, co-investors, and deal size, continuously updated as Dakota's research team identifies and verifies new activity.
The differentiator is what the data is built for. Dakota's transaction data connects directly to allocator profiles, so a fund manager can move from "which family offices are investing in my sector" to a specific contact at that family office without switching platforms. Dakota's sector coverage of family office activity shows this in practice: technology, industrials, and health care consistently account for more than half of tracked deal volume, and fund managers can filter directly to the families active in those sub-sectors.
Book a demo to see the activity live and explore this month's direct investment activity.
Preqin's strength is institutional analytics: fund performance, allocation trends, and benchmarking across alternative assets. Family office activity is captured within that broader institutional dataset, useful for understanding how family offices behave relative to pensions, endowments, and other allocators over time.
The tradeoff is granularity. Preqin is built for market-level analysis rather than deal-by-deal family office tracking, so it works better as a benchmarking tool than as a source for identifying which specific family offices are active in a given sector right now.
CB Insights focuses on venture and growth-stage market intelligence, tracking funding rounds and investor participation with analytics layered on top to flag market signals. Family offices that participate in venture deals appear in this data as the rounds are captured.
Its lens is sector and market trend analysis rather than allocator relationship building. Useful for understanding where family office capital is clustering at a market level, less built for building an outreach list of specific family offices with fund allocation history.
Crunchbase tracks funding rounds in near real time as they're publicly announced, and family offices participating in venture rounds appear as those announcements happen. Its strength is speed and breadth on newly disclosed activity.
Data depth varies significantly by company and round. Crunchbase prioritizes coverage and immediacy over verification, so family office participation data drawn from Crunchbase is a starting point for research rather than a verified record.
Dealroom maps startups and investors by region and sector, tracking investor participation, including family offices, within that market view. It's built for understanding how capital moves through a specific country or vertical.
The regional framing is useful for geography-specific research (which family offices are active in a given country's startup market, for example) but less suited to building a cross-border, sector-agnostic view of family office direct investment activity.
Not every platform that mentions family offices actually tracks their investment behavior, and the difference shows up in a few specific places.
Dakota's family office investments are built on actual closed transactions rather than survey responses, standardized and continuously updated as Dakota's research team verifies new activity.
Each record carries deal-level detail, round type, sector and sub-sector, deal size, co-investors, and how the transaction fits into a family office's broader investment history, so the data supports precise targeting rather than a general sense of interest.
Book a demo to see the activity live and explore this month's direct investment activity.
Written By: Morgan Holycross, Marketing Manager
Morgan Holycross is a Marketing Manager at Dakota.
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