Data sourced from Joe, the private fund performance platform powered by Dakota. Learn More | Request Access
Private markets allocators have lived with an uncomfortable trade-off for years: the data you need to evaluate fund performance and track new capital raises lives behind six-figure enterprise contracts, seat minimums, and procurement cycles built for the largest institutions in the world. If you're a family office, a smaller allocator, or a team that just needs reliable fund performance data without the bloat — you've been priced out of the conversation.
That changes today.
In this article, we're breaking down what Joe is, what it costs, and why the pricing works the way it does. By the end, you'll know whether it's the right fit for your team.
What Joe Is
Joe, Powered by Dakota is a private fund intelligence platform built for allocators who need clear, current answers on fund performance, without paying for a dozen modules they'll never touch.
Joe gives you:
- Performance data on 18,000+ funds spanning private equity, private credit, private real estate, private infrastructure, and hedge funds
- Custom benchmarking technology that lets you build peer universes on your own terms, not a vendor's predefined categories
- Dakota Benchmarks, our proprietary quartile and decile performance data, built directly into the platform
- Deep visibility into funds currently raising capital, so you're not just looking backward at performance, you're seeing where capital is moving right now
This isn't a stripped-down trial version of a bigger product. It's a focused, purpose-built tool for the specific job allocators actually need done: understanding how funds have performed, benchmarking them credibly, and tracking the market as it raises.
The Math That Matters
Here's the part that should get your attention: our top competitors price this kind of access at $30,000 for three user licenses.
Joe is $9,500 for five user licenses.
That's not a modest discount, it's a fundamentally different cost structure. For roughly a third of the price, you get more seats, not fewer. There's no tiered upsell path required to get real functionality, and no procurement fight to get your whole team access instead of rationing logins between two or three people.
Request access to see current pricing and available seats.
Why This Was Possible
Depth and breadth in private fund data has historically required an entire enterprise sales motion to justify the price. We built Joe differently… leveraging the same fund and performance data infrastructure that powers Dakota Marketplace, rather than building a new data operation from scratch. That means you're getting an established, actively maintained dataset on day one, not a v1 product still filling in coverage gaps.
The result is a platform that doesn't ask you to compromise on data quality to get an accessible price. You get both.
Who Joe Is Built For
Joe is built for allocators (family offices, foundations, endowments, public pensions, insurance general accounts, and fund of funds) who need trustworthy fund performance data and benchmarking without paying for an enterprise data platform they'll only use a fraction of.
If your team has been stretching a single login across analysts, or skipping a fund performance check because the cost of access didn't justify the answer, Joe was built to solve exactly that problem.
Get Started
Joe, Powered by Dakota is live now. Five user licenses, full access to fund performance data across every major private markets asset class, custom and Dakota Benchmarks, and current fundraising intelligence, for $9,500.
Request access to see Joe in action.
