Data sourced from Dakota Marketplace, the global LP and GP intelligence platform trusted by thousands of investment professionals. Learn More | Book a Demo
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Checking a firm's AUM, ownership, or private fund activity before a call usually means leaving whatever platform you're working in and digging through a separate Form ADV filing on the SEC's site. That extra step is exactly the kind of friction that gets skipped when you're moving fast, which means outreach often happens without the regulatory context that would have made it sharper.
In this article, we'll walk through how Form ADV data inside Dakota Marketplace puts that information directly on the account page, and how to use it to prep for outreach and due diligence without leaving the platform.
What Form ADV Data Actually Shows You
Every SEC-registered investment adviser files a Form ADV, disclosing AUM, fee structure, client types, custody arrangements, and, for firms running private funds, their auditors, administrators, and prime brokers.
In Dakota Marketplace, that filing is pulled directly onto the account page itself, so you can see a firm's actual regulatory numbers without leaving the platform. Today, 16,100+ accounts have Form ADV data, 1,800+ have a Part 2A Brochure, and 6,100+ have Service Providers populated, up from 2,540 when that feature first went live, so coverage keeps expanding as more filings get incorporated.
3 Ways to Use Form ADV in Marketplace
Use It to Qualify a Prospect Before You Reach Out
AUM and ownership structure tell you a lot about whether a firm is actually a fit before you ever pick up the phone. One team going through onboarding specifically called out the Form ADV API pull as a favorite feature, since it meant that regulatory context was available immediately rather than requiring a separate lookup. Checking a firm's AUM, client types, and private fund activity against your target profile before you build an outreach list turns a generic call into one grounded in what the firm is actually doing today.
Watch a walkthrough of Form ADV data in Dakota Marketplace to see how it appears on an account page.
Use It to Support Investor Relations Work
Form ADV data isn't only useful before a first call, it's also a resource for ongoing IR work. One user noted that having Form ADV access built directly into the platform had become a key part of how their IR team operates, since checking a firm's structure, service providers, or fee arrangements is a recurring need rather than a one-time task tied to a single outreach push.
Use It for Deeper Due Diligence on Private Fund Activity
For firms that run private funds, Form ADV also surfaces their auditors, administrators, and prime brokers, along with structures like feeder funds. One user reacted enthusiastically to seeing the feeder funds view laid out in the Form ADV section, since that level of structural detail is normally hard to get without digging through the filing directly. Pulling that detail on the platform rather than cross-referencing a separate document makes due diligence faster and less fragmented.
Turn Regulatory Filings Into a Faster Prep Routine
Checking AUM, ownership, and private fund structure shouldn't require leaving the platform you're already working in for outreach and account research. Form ADV data on the account page turns a routine, multi-step check into something you can do in the same view where you're already building your list.
Book a demo to see Form ADV data for the firms already on your radar.
FAQs
What does Form ADV data show in Dakota Marketplace? AUM, fee structure, client types, custody arrangements, and, for firms running private funds, their auditors, administrators, and prime brokers, all pulled directly onto the account page.
How many accounts have Form ADV data available? 16,100+ accounts today, with 1,800+ including a Part 2A Brochure and 6,100+ including Service Providers.
Can I see a firm's private fund service providers? Yes. Service Provider data, including auditors, administrators, and prime brokers, is available for accounts with private fund activity.
