Wedbush Recruits Metro LA Wealth Manager from Merrill

Wedbush Securities announced that it has appointed former Merrill Lynch advisor Alex Froloff as a new financial consultant for wealth management with its Pasadena, CA, team.

Froloff has more than two decades of experience in corporate retirement design, implementation, and consultation, according to his LinkedIn profile, and he most recently was a part of Merrill’s El Segundo, CA-based RVS Group. He has been a registered investment advisor representative since 2011, according to BrokerCheck.

Prior to his stint at Merrill, Froloff was an advisor for Principal Securities and M Holdings, according to BrokerCheck, and before that provided credit and banking solutions at the Bank of America, according to LinkedIn.