FUNDRAISING NEWS | January 09, 2025
Cerity Partners announced a merger with Boston-based RIA Prio Wealth, adding $4.1B in AUM and a team of 25.
The deal will bring Cerity’s presence in the market to nearly 100 staff, as it currently operates a team of 72 out of two offices in Boston, according to its website. It is the first deal for Cerity in the market since its 2022 acquisition of $1.3B RIA Daintree Advisors and its latest following the acquisition of Los Angeles tax planner and advisory Fishman Block + Diamond in mid-December.
According to its last Form ADV filing from February 2024, Prio’s staff includes 14 advisors and 83% of the assets the firm manages are for high-net-worth individuals. Following the merger, Prio Wealth will operate under the Cerity name. Echelon Partners served as the exclusive financial advisor to Prio Wealth, and Buchalter provided legal counsel.
