Data sourced from Dakota Marketplace, the global LP and GP intelligence platform trusted by thousands of investment professionals. Learn More | Book a Demo
LPL holds $424.1 million in covered call ETFs, more than the next three firms in Dakota Marketplace's 13F data combined. Together, the 10 largest holders account for roughly $1.19 billion, and LPL alone makes up about 35% of that total.
The list is dominated by large wealth and brokerage platforms rather than pensions or endowments, and by three Global X funds in particular. Below, we rank the top 10 holders, break down what they own, and explain how ETF sales teams can use this ownership data to find their next allocation.
The Top 10 Holders of Covered Call ETFs
|
Rank
|
Firm
|
Covered Call ETFs Held
|
Total Position
|
Filing Period
|
|
1
|
LPL
|
QYLD, XYLD, RYLD, DJIA, QYLG, XYLG
|
$424.1M
|
2Q26
|
|
2
|
Nissay Asset Management
|
QYLD, XYLD
|
$135.2M
|
1Q26
|
|
3
|
Ameriprise Financial Services
|
XYLD, QYLD, RYLD
|
$128.6M
|
1Q26
|
|
4
|
Bank of America Merrill Lynch
|
XYLD, QYLD, RYLD
|
$106.5M
|
1Q26
|
|
5
|
Wells Fargo
|
QYLD, XYLD, RYLD
|
$87.4M
|
2Q26
|
|
6
|
UBS
|
XYLD, QYLD, RYLD
|
$73.5M
|
2Q26
|
|
7
|
Brookstone Capital Management
|
XYLD, QYLD, RYLD
|
$68.9M
|
3Q26
|
|
8
|
Cetera Financial Group
|
QYLD, XYLD, RYLD, QYLG, XYLG, DJIA, XDTE
|
$67.1M
|
2Q26
|
|
9
|
Envestnet
|
XYLD, QYLD, RYLD
|
$54.6M
|
3Q26
|
|
10
|
Raymond James Financial
|
QYLD, XYLD
|
$48.8M
|
1Q26
|
Source: Dakota Marketplace 13F holdings data, ETFs with "Covered Call" in the strategy name.
Totals combine each firm's positions across covered call ETFs from its most recent 2026 filing. Some firms also hold small positions in other covered call ETFs, which are included in the totals but not listed.
What the Data Shows
Ownership is concentrated at the top
LPL's $424.1 million is more than Nissay, Ameriprise and Merrill combined ($370.3 million). Below LPL, positions fall off quickly: the 10th-largest holder, Raymond James Financial, holds $48.8 million, about one-ninth of LPL's total.
Three Global X funds dominate
Every firm in the top 10 holds both the Global X NASDAQ 100 Covered Call ETF (QYLD) and the Global X S&P 500 Covered Call ETF (XYLD). Eight of the 10 also hold the Global X Russell 2000 Covered Call ETF (RYLD). For most of these firms, covered call exposure starts and largely ends with these three products.
Newer covered call products are a small slice
Daily-expiration (0DTE) and single-theme covered call ETFs from Roundhill, YieldMax, and Amplify appear in the data, but mostly as small positions. The largest we found was Centaurus Financial's $3.4 million in the Roundhill S&P 500 0DTE Covered Call ETF (XDTE). Trading firms such as Citadel and Jane Street hold these products across several tickers, typically in positions under $2.2 million each.
How We Built This List
-
Defined the universe. We searched Dakota Marketplace's ETF holdings for investment strategies containing "Covered Call," covering 1,910 reported positions.
-
Used each firm's most recent 2026 filing. Firms file 13Fs on different schedules, so we took each firm's latest filing from the 1Q26, 2Q26, or 3Q26 filing periods and excluded anything filed before 2026.
-
Combined positions by firm. We added each firm's holdings across all covered call ETFs to get a single total.
-
Ranked by total position. The top 10 firms are ranked by combined fund balance. The filing period column shows which filing each total comes from.
What This Means for ETF Distributors
For a sales team marketing an income or options-based ETF, this ownership data turns a broad market into a short list of firms with demonstrated demand.
-
Start with the platforms already allocating. The firms on this list have shown they use covered call ETFs in client portfolios. They are better first calls than firms with no exposure to the category.
-
Target holders of a competing product. Nearly every top holder owns the same Global X funds. A team with a competing covered call or premium income ETF can pitch a specific switch rather than a generic product introduction.
-
Track changes across filing periods. 13F data shows whether a firm's position is growing, stable, or being reduced. A firm trimming a competitor's fund is a more timely conversation than one adding to it.
-
Look past the largest names. Many smaller advisors appear further down the list with positions of $1 million to $20 million. Filtering by position size surfaces these firms alongside the largest platforms, so they do not get overlooked.
Find Covered Call ETF Holders in Dakota Marketplace
Dakota Marketplace tracks 938,311 ETF holdings reported through 13F filings, including 1,910 covered call ETF positions. Filter by ticker, investment strategy, filing period, and fund balance, then connect each holding to the firm's profile and the people responsible for the allocation.
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