July 15, 2025 |

Inside 65 Equity: Leon Brujis on Partnering with Founders for Growth

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About The Episode

In this episode of the Rainmaker Podcast, Leon Brujis, founder of 65 Equity Partners, shares his journey in private equity, focusing on the firm’s partnership capital approach, which allows family-owned and founder-led businesses to retain control while benefiting from capital and strategic guidance. Leon discusses how 65 Equity employs five levers—human capital, commercial excellence, operations, digital transformation, and acquisitions—to create value. He also highlights the impact of AI on portfolio companies and emphasizes the importance of fostering a strong company culture. Leon's insights offer a unique perspective on growing businesses through partnership and collaboration.


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