Capital Formation, Not Sales - Inside CAZ with Christopher Zook

ART_rmp_thumbnail_square_Christopher Zook

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About The Episode

In this episode of the Rainmaker Podcast, Christopher Zook, founder of CAZ Investments, shares how intentional language, process discipline, and alignment drive his firm’s capital formation success. From investing his own capital first to rebranding “sales” as “capital formation,” Zook has built a culture rooted in integrity and communication. He explains CAZ’s three-pillar model: acquiring new investors, deepening relationships, and creating raving fans. With CRM as a cornerstone, CAZ uses data, dashboards, and metrics to promote accountability and transparency. Zook also reflects on co-authoring The Holy Grail of Investing with Tony Robbins and offers timeless leadership and career advice.

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