Overview
Creative Planning acquired Goldman Sachs’ Personal Financial Management, United Capital in 2023. Previously was sold to Goldman Sachs in 2019. They rebranded to Goldman Sachs Personal Financial Management. Growing RIA through acquisition. Large portion of their managers are through UMA / model delivery.
$30B in assets with more than 240 financial advisors across 30 states and 100 offices. Compliment to Ayco and PWM serving mass affluent (single-digit millionaires)
With the acquisition of Rakuten they are now merging those research groups. So predominantly the AIMS team is going to be in New York and Norwalk, Connecticut. They have fully integrated one single rating structure single-investment committee servicing the private wealth management Ayco. The old United Capital institutional consulting, that's going to be the legacy of the Rakuten group. So finding where your point of contact is based off your asset class. So if your strategy ports well into some of the underlying multi-managed products that they've created, people like Betsy Gordon, Tom Murray, Yvonne Woo would be a good people in New York for you to be calling on.
United Capital is very UMA driven. Working off of investment in their platform. They all work off of central research. So that central research being AIMS. In fact, United Capital, we're starting to see members of that team being more engaged and having more asset class coverage within Goldman Sachs, broadly speaking.