Clarity Asset Management, Inc.

EST. AUM
$257,355,061

CONTACTS

CLIENT ACCOUNTS
613

Firm Details

Metro area Des Moines
CRD Number 115699
Website investmentclarity.com
Client types

Overview

Clarity Asset Management, Inc. is an independent, fee-only registered investment adviser based in Ames, Iowa, founded in 1998. Operating under a strict fiduciary standard, the firm is led by Donald L. Erickson (ChFC®), Steven J. Larson, and Debra A. Conlon. Clarity provides integrated financial planning and discretionary investment management services to individuals, multi-generational families, trusts, and charitable organizations. Its investment philosophy is grounded in Modern Portfolio Theory, emphasizing prudent diversification to reduce risk and enhance tax efficiency. The firm constructs long-term portfolios using low-cost institutional mutual funds, ETFs, and select individual equities.

Platform Details

Investment Preferences

Alternative Activity