The RIA market has grown roughly 5x over the past decade and is now one of the fastest-moving allocator segments in U.S. fundraising. The challenge for investment firms hasn't changed: which RIAs actually allocate to outside managers, and which ones run money in-house and won't take your meeting?
Dakota's database of RIAs is built and updated by fundraisers to answer exactly that. We track more than 17,000 RIAs across the U.S., including nearly 7,000 wealth manager firms, with new firms added every week. Every profile is curated by hand, so RIAs that don't allocate externally are filtered out.
That saves your sales team hours of cold research and keeps the rest of the channel out of outreach they don't want.
Below are the 10 largest RIAs in San Francisco by AUM. Most fall into the mid-market band where fund managers tend to find the best traction.
For the full San Francisco dataset with verified contacts, book a demo of Dakota Marketplace.
Top 10 RIAs in San Francisco
AUM: $326B
Edelman Financial Engines is a Santa Clara-based RIA and leading independent financial planning firm managing $326.3 billion in AUM, formed through the 2018 merger of Edelman Financial Services and Financial Engines. The firm specializes in long-term financial planning, retirement advisory, and workplace financial services, with a primary focus on 401(k) plan management and tax planning rather than alternative investments.
AUM: $170B
Global Retirement Partners is a San Rafael-based RIA managing $169.6 billion in AUM, specializing in DCIO services for retirement plan sponsors and individual investors, with many advisors dually registered with LPL. Owned by HUB International since 2019, the firm offers personalized consulting and investment selection through a range of managed account programs, including platforms administered through LPL.
AUM: $95B
Iconiq Capital is a San Francisco-based multi-family office RIA managing $95 billion in AUM, serving influential families and organizations through a platform spanning technology growth equity, venture capital, real estate, and outsourced CIO capabilities. The firm emphasizes direct investments with a high return threshold, typically targeting mid-teens or higher, with average fund commitments around $50 million and co-investments near $30 million.
AUM: $91.76B
Assetmark is a Concord-based TAMP-focused RIA managing $91.76 billion in AUM, providing a platform of model portfolios built on mutual funds, ETFs, and SMAs through its Guided Portfolio Solutions offering. The firm serves financial advisors, brokers, and investors, supported by a dedicated due diligence team conducting ongoing research and monitoring across its investment lineup.
AUM: $78.9B
TRUE Cresset Sports + Entertainment is a San Francisco-based multi-family office RIA managing $78.94 billion in AUM, operating as a minority-owned affiliate of Cresset with a collaborative approach to investment opportunities. The firm runs a diversified platform spanning direct real estate, fixed income, private equity, venture capital, and equity through separately managed accounts.
See every San Francisco RIA, not just the top 10. Dakota Marketplace gives you verified decision-maker contacts, allocation history, and ticket sizes for the full San Francisco RIA list, plus filters for AUM, structure, and asset class preferences. Book a demo.
AUM: $76.77B
IEQ Capital is a Foster City-based multi-family office RIA managing $56.77 billion in AUM, founded in 2019 by the former Luminous and First Republic team with an emphasis on client-focused independence. The firm's platform centers on alternative assets — including private equity, real estate, venture capital, emerging managers, and secondaries — with public equity managed primarily in-house and a North American geographic focus.
AUM: $34B
Wealthspire Advisors is a San Francisco-based RIA managing $34.3 billion in AUM, operating out of a downtown office to serve its clientele in the Bay Area. The firm is part of the broader Wealthspire Advisors network, bringing national scale to a locally focused advisory presence.
AUM: $23.9B
Makena Capital is a Menlo Park-based multi-family office RIA managing $23.9 billion in AUM, founded in 2005 by former Stanford Management Company executives to replicate an endowment-style investment approach for endowments, foundations, family offices, and sovereign wealth funds. The firm combines top-down portfolio oversight with bottom-up manager selection, with a preference for small and niche managers across private alternatives, public and private equity, real assets, and hedge funds.
AUM: $23.26B
Jordan Park is a San Francisco-based multi-family office RIA managing $23.26 billion in AUM, established in 2017 following a spin-out from Goldman Sachs and serving tech entrepreneurs, first-generation wealth holders, and institutions across offices in San Francisco, New York, and Portsmouth. The firm's platform splits between liquid passive exposures and a $6 billion alternatives portfolio spanning private equity, venture capital, real assets, impact investing, and hedge funds, with an active approach to seeding and taking ownership stakes in new managers.
AUM: $20.77B
Baker Street Advisors is a San Francisco-based multi-family office RIA founded in 2003, managing $20.77 billion in AUM through customized wealth management solutions spanning financial planning, investment management, and tax strategies for high-net-worth families. The firm emphasizes diversification and cost efficiency, selectively applying active management and allocating to alternatives including hedge funds, private equity, and fund of funds as an affiliate of AMG.
Dakota Marketplace was built by fundraisers to solve the RIA channel's biggest problems: constant M&A, high decision-maker turnover, and figuring out which RIAs actually allocate to outside managers. We track more than 17,000 RIAs across the U.S., with deep coverage of Houston from Steward Global down to HUB Retirement and Wealth Management, every profile curated by hand with verified contacts, ticket sizes, and allocations.
For more, see our 5 key strategies to successfully raising money from RIAs or our piece on the most common objections fund managers raise.
Filter the San Francisco list by:
- Geography (metro, state, region)
- AUM and typical ticket size
- Allocator type (Multi-Family Office, Consultant, Trust Company, Endowment Model)
- Asset class preferences and current allocations
Build your San Francisco outreach list in minutes instead of weeks.
Book a demo of Dakota Marketplace to see our full San Francisco RIA coverage.
