New RIA Firms Launched in July 2025: Firms, Teams & Founders from the SEC

August 11, 2025

New RIAs from July 2025 | RIA Launches

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At Dakota, we believe the edge comes from being early. That’s why our data team tracks every single SEC ADV filing, sifting through each one manually, to bring you the most accurate and up-to-date view of the evolving RIA and investment firm landscape.

We are pleased to present the Monthly Report of Recently Registered RIAs – July 2025. We are continuously blown away by the large number of newly independent RIAs from the SEC report with a total of 180.

As part of our monthly process, our data team reviewed and scrubbed this month’s raw file of 180 new filings, identifying 45 new wealth manager RIAs and 9 new investment firm RIAs. We then researched the appropriate contacts and related information before uploading everything to dakota marketplace.

July 2025 continued the slowdown in SEC registrations: 45 new RIAs and 9 new investment firms were formed, compared to 34 and 20 in June, and 85 and 57 in May. RIA registrations saw a slight rebound, up 32% from June, while new investment firms dropped sharply, falling 55%. The trend points to a continued cooling in new launches, especially on the investment side, following the surge in May. Still, the emergence of new firms each month underscores the importance of staying early and staying informed.

The AUM of investment firms significantly surpasses that of wealth management RIAs. Investment firms have an average AUM of around $373.11 million, with a median of $215.49 million, indicating a relatively higher concentration of assets. In contrast, wealth management RIAs show a smaller average AUM of $147.24 million and a median of $125.47 million, reflecting a more modest scale in terms of asset management. These figures highlight the larger size and reach of investment firms compared to the more personalized and potentially smaller asset pools managed by RIAs.

July 2025 Highlights:

During the month of July 2025, there were 180 SEC ADV filings. After reviewing each one, here’s what our team uncovered:

54 new RIAs identified
- 45 Wealth Manager RIAs
- 9 New Investment Firms

This marks a notable slowdown compared to June 2025, when we reported:

84 new Wealth Manager RIAs
53 new Investment Firms

While the pace cooled in July, the flow of new entrants remains steady. For investment and distribution professionals, being aware of new firms early is often the difference between winning and missing an opportunity.

The Dakota Advantage:

Every new RIA and investment firm we identify is added to dakota marketplace, where subscribers can instantly access:

Firm profile and background
Analyst and decision-maker contact info
Detailed investment preferences
Market focus and strategy insights

With this month’s update, dakota marketplace now contains 22,861 RIAs, each fully tagged and searchable. This is a massive edge for anyone selling products, services, or investment ideas to the RIA channel.

Why It Matters:

For wholesalers, asset managers, and technology vendors targeting RIAs, staying ahead of market shifts means knowing who’s launching, what they care about, and how to reach them, right from day one.

With Dakota’s Monthly RIA Report, you don’t just track the market.

You move with it.

Want to see the full July list of new RIAs and investment firms? Book a demo or log into dakota marketplace today.