May 28, 2026

How We Turned Our Slack Channels Into an Intelligence Asset with Claude

2:03

Tuesday was W Day, our monthly offsite of what’s working and what’s not working. The theme was: come up with one idea for how you’ll use Claude in Slack.

Slack is now a system of record that we can use to pull useful data in seconds because of Slack bot or Claude. Here’s what’s clicking.

The #marketplace-good-news Channel

We have a channel called #marketplace-good-news. Every time an AE signs a new customer or a CSM renews one, they post it with the key details: firm name, what data vendor they left, use case, deal size.

For years that channel has been a celebration feed. Read it, react with a 🎉, move on.

Now it’s an intelligence asset.

In seconds, Claude can give me:

A recap of every win and renewal this month. YTD totals broken down by segment, geography, or product. Every firm that left a specific competitor to join Dakota this year. A broad-based summary of the themes behind why customers are choosing us.

The data was always there. The team has been logging it for years. What changed is that we can now ask any question of it and get a real answer instantly — not “let me pull a report” but an actual answer in the time it takes to type the question.

It’s Not Just One Channel

Sales discovery calls. Customer success conversations. Engineering decisions. Every channel becomes a queryable archive.

The question we used to ask was: where did we write that down? The question we ask now is: what do we actually know? Those are different questions, and the second one is the one that moves the business.

The Principle That’s Been Running Dakota All Along

We built Dakota Marketplace on one idea: information on record is more valuable than information in someone’s head.

That principle was for our customers. Turns out it runs the company too.

The tools exist. The question is whether you’re connecting them.

Dakota Marketplace is built on the same principle — everything on record, queryable in seconds. Book a demo to see what that looks like for your fundraising operation.

Written By: Gui Costin, Founder, CEO

Gui Costin is the Founder and CEO of Dakota.

The Database For Cold Outreach to Reach Institutional and RIA Investors

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How We Turned Our Slack Channels Into an Intelligence Asset with Claude

The #marketplace-good-news Channel

It’s Not Just One Channel

The Principle That’s Been Running Dakota All Along

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