Educate, Don't Sell - Danielle Brown's Fundraising Playbook at Altriarch

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About The Episode

In this episode of the Rainmaker Podcast, Danielle Brown, CEO of Altriarch, shares how she built a private credit firm rooted in alignment, discipline, and education. Drawing on experience from Dyal Capital and Wachovia, she emphasizes ownership culture—every employee becomes an equity partner after one year. Altriarch lends to specialty finance companies underserved by traditional lenders, requiring high-touch diligence and operational rigor. Danielle explains how her team manages each LP relationship, using Asana, Affinity CRM, and weekly strategy sessions. Her leadership style favors trust over control, and her advice to fundraisers is simple: educate, prepare, and follow up.

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