Morgan Holycross, Marketing Manager

Morgan Holycross

Marketing Manager

Morgan Holycross joined Dakota full-time in August 2022 as a Marketing Associate and has since advanced to the role of Marketing Manager in 2023. Before joining the team full-time, she served as a Marketing Intern in 2021. In her current position, Morgan collaborates with the Marketing team to generate content for Dakota products, manage the company website, and oversee the LinkedIn page.

Morgan graduated from Michigan State University with a dual degree in Marketing from the Eli Broad College of Business, and Psychology. During her time at MSU, she was an active member of Pi Beta Phi MI Gamma Chapter.

Outside of work, Morgan enjoys spending time in Northern Michigan on the lake or the slopes, depending on the season, with family and friends.

Blogs Written By Morgan

The Best RIA Software to Generate Leads

If you’re in investment sales, you already know that targeting Registered Investment Advisors (RIAs) isn’t just about finding names—it’s about finding the right advisors at the right firms who are...

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Qualitative Due Diligence in Private Markets: Why It’s Essential for Investors

Sure, performance metrics, fund size, and historical returns are essential. But if you’re making decisions based on numbers alone, you’re missing the bigger picture. Numbers tell you what happened....

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The Top Private Company Databases for 2025

Private investments have exploded in recent years, and with that growth comes a new challenge: how to make sense of an increasingly crowded and complex private market. For due diligence analysts,...

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