Why Embedded Data Is the Future of Investment Research

Why Embedded Data Is the Future of Investment Research

Why Embedded Data Is the Future of Investment Research
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If you work in investment research, fundraising, or investment sales, time is always the constraint. There’s more to review, more firms to understand, more people to identify, and more follow-up than the day allows.

The issue usually isn’t always a lack of information. It’s how much effort it takes to get to it.

Research still means stopping what you’re doing, opening new tabs, logging into platforms, running searches, copying links, and then trying to pick up where you left off. Each step feels small, but together they break focus and quietly slow everything down.

When time is already scarce, that friction matters.

See how much time your team can save and book a demo of Dakota Marketplace.

The Problem Isn’t Research. It’s Interruption.

Most investment professionals don’t mind doing the work. What’s frustrating is how often research pulls them out of their workflow.

Every time you leave a page to go hunt for firm data or contact information, you lose momentum. Multiply that by dozens of searches a day, across a team, and the cost adds up quickly.

The real problem isn’t access to data. It’s that the data lives somewhere else.

We built the Dakota Marketplace Chrome Extension because we live in this reality too. We know there’s never enough time in the day, and we wanted research to feel easier, not heavier.

The extension brings Dakota’s comprehensive investment data, account profiles, and verified contact information directly into your browser. Instead of switching tabs, running manual searches, or copying and pasting URLs, Dakota’s insights show up alongside the webpages you already use every day.

You stay where you are. The information comes to you.

Dakota Marketplace is designed to remove these extra steps, book a demo to see how teams streamline research and prospecting.

What The Chrome Extension Changes Day to Day

When firm intelligence and contact data appear in context, research becomes part of the workflow instead of a separate task. You can quickly understand who a firm is, how it invests, and who the right people are without breaking focus or slowing down.

That small shift compounds. Less interruption means more time spent analyzing, qualifying, and having better conversations… the work that actually moves things forward.

This isn’t about adding another tool or asking teams to change how they work. It’s about removing steps from a process that’s been inefficient for far too long.

Book a demo of Dakota Marketplace to see how embedded intelligence supports faster research.

How the Dakota Marketplace Chrome Extension Delivers Embedded Data

The Dakota Marketplace Chrome Extension makes it easy to access Dakota’s comprehensive investment data, account profiles, and verified contact information directly inside your browser.

Instead of switching tabs, running manual searches, or copying and pasting URLs, the extension automatically brings Dakota’s insights to the webpages you already use every day.

As you browse external sites, the extension recognizes firms, funds, and professionals and displays the relevant Dakota Marketplace data alongside the page. This includes verified contact information, senior decision-makers, AUM and asset allocation details, LP and GP profiles, private and public company data, and transaction history.

The result is simple: less friction, fewer interruptions, and more time saved throughout the day.

See embedded data in action. Book a demo of Dakota Marketplace to learn how browser-based intelligence helps your team move faster, stay focused, and work smarter!

Morgan Holycross, Marketing Manager

Written By: Morgan Holycross, Marketing Manager

Morgan Holycross is a Marketing Manager at Dakota.