When you’re raising capital or distributing funds, your success depends on knowing which advisors to reach, where they’re located, how they’re structured, and who to call.
But not all financial advisor databases are created equal. Some are outdated, overly expensive, or locked behind enterprise contracts.
In this article, we compare four leading databases: AdvizorPro, FINTRX, Discovery Data, and Dakota FAs. While pricing for many of these platforms is not publicly disclosed, estimates place their costs between $5,000 and $20,000 per year.
Our goal: help you choose the tool that gives your team maximum reach and efficiency without paying for features you’ll never use.
AdvizorPro
AdvizorPro positions itself as a next-generation data platform for smarter prospecting. The company emphasizes precision filtering, firm-level insights, and CRM integration to help sales and marketing teams reach the right advisors more efficiently. Users can segment advisors by firm type, location, or technology stack.
AdvizorPro’s data primarily covers RIAs and independent advisors, with tools designed for advanced filtering and sales automation. It appeals to teams that want an intelligence-driven platform with modern workflows.
Pricing for AdvizorPro is not publicly disclosed, but estimates place the cost between $5,000 and $20,000 annually, depending on the number of users, level of coverage, and data access required.
FINTRX
FINTRX is a leader in the wealth and investment data space, combining AI-powered insights with human data verification. The platform covers RIAs, broker-dealers, wealth management firms, and family offices.
FINTRX positions itself as a premium enterprise solution for firms that need data, analytics, and full integration capabilities. It’s ideal for larger asset managers, private equity firms, or distribution teams seeking broad visibility across the entire wealth management ecosystem.
As with most enterprise data providers, FINTRX does not publish pricing on its website. Estimated costs range between $5,000 and $20,000 per year, depending on various factors.
Discovery Data
Discovery Data (part of ISS Market Intelligence) is one of the longest-standing data providers in the industry. Its strength lies in its extensive institutional coverage, with datasets on financial advisors, broker-dealers, and investment firms. Discovery has traditionally catered to larger, enterprise-level users and integrates its advisor data with broader market intelligence tools from ISS.
The platform offers wide coverage and established credibility, and its structure suits firms already embedded within institutional data ecosystems.
Discovery Data’s pricing is not publicly available, though most estimates place it between $5,000 and $20,000 annually, depending on various factors.
The Dakota FA Database: Dakota FAs
Dakota FA database is a subset of Dakota’s enterprise global database of LPs and GPs, used by over 6,000 investment salespeople.
Dakota FAs is comprised of over 200,000+ Financial Advisor's at 75 of leading broker dealers and banks ranging from the largest, such as Morgan Stanley, UBS, Merrill Lynch, Wells Fargo, LPL, and Ameriprise to the smaller broker dealers such as blank who have sub 1,000 Financial Advisors and everything in between.
What makes Dakota FAs different is the completeness and accuracy of the Financial Advisor contact page: detailed bio, the Team that they are part of, title, email address, phone number, college attended and the exact address of their office. Dakota has a 60+ person data team who enriches the Financial Advisors data daily.
The user interface is built to create territories so it’s easy to build your TAM of all broker dealers within your assigned territory.
Dakota FAs is built for any salesperson in the investment industry or insurance industry who regularly calls on Financial Advisors.
The price is $995/year for a single license, making it affordable for any salesperson.
Which Database is Right for You?
- If your team mainly needs advisor coverage only without institutional complexity, Dakota FAs gives you clean, efficient access at a predictable cost.
- If your business requires deep institutional / private wealth / family office coverage, AI analytics, relationship mapping, or CRM integrations, FINTRX or AdvizorPro may offer the toolsets you need.
- If your firm is already embedded in large institutional data ecosystems (e.g., via a bundled package), Discovery Data might make sense, though you should carefully evaluate overlapping value.
Financial advisor databases are powerful tools, but only if they match your team’s size, goals, and budget. The lack of transparent pricing in the industry puts small and mid-sized teams at a disadvantage. That’s why Dakota FAs aims to change the game: a lean, self-serve FA-only database with no hidden fees and no long commitments.
