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FUNDRAISING NEWS | November 06, 2025

Betting, Analytics, and Institutional Capital Headline the November Edition of Dakota Sports Investing

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Private markets are taking a more strategic position in sports. November’s edition of Dakota Sports Investing explores how investors are shifting from franchise ownership to building the systems (data, betting, and media) powering the global sports economy.

Key insights:

  • Capital & Consolidation: Endeavor and TKO CEO Ari Emanuel launched MARI, backed by RedBird, Ares, QIA, and the Miami Dolphins ownership group, betting on live events as scalable media platforms. Meanwhile, the Big Ten’s proposed $2B partnership with CalPERS could make a public pension fund an equity holder in college sports… a first-of-its-kind move for institutional investors.

  • Performance & Innovation: Sony, Hudl, and Catapult led a wave of M&A across sports analytics, while Exos acquired Infinite Athlete and Biocore in a deal backed by BDT & MSD Partners and Madrone Capital Partners, integrating biomechanics, AI, and data science to redefine athlete performance and safety.

  • The New Betting Economy: Intercontinental Exchange (ICE) invested $2B in Polymarket, and the NHL inked first-of-its-kind licensing deals with Kalshi and Polymarket signaling the convergence of sports, finance, and prediction markets.

  • Athlete & Ownership Moves: Chicago Bears quarterback Caleb Williams joined the investor group behind Boston’s new NWSL franchise; Travis Kelce partnered with JANA Partners in a 9% stake in Six Flags; and Drew Brees expanded his youth football footprint through Unrivaled Sports.

Written By: Dakota

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