Top 10 Consumer Discretionary Transactions in October 2025

Top 10 Consumer Discretionary Transactions | October 2025

Top 10 Consumer Discretionary Transactions | October 2025
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For deal sourcers, staying current on private company activity is critical to spotting active buyers, tracking market trends, and uncovering emerging investment opportunities ahead of competitors. 

In October alone, we added more than 3,000 new private company transactions, bringing the total to over 8,000 searchable deals across sectors, industries, and transaction types in Dakota Marketplace

Inside Dakota Marketplace, you’ll find the transactions tab that provides structured, filterable data on deal types, values, and dates, while our editorial team curates daily updates through the Dakota transactions newsletter, helping you cut through the noise and focus on what matters most.

To ensure the most comprehensive coverage of private market activity, Dakota monitors over 10,000 websites including company websites, newswires, and numerous third-party news providers to capture and verify transaction data as it happens.

Below are the top 10 consumer discretionary transactions.

1. OPAP/Allwyn - Merger

  • Transaction Date: 10/13/2025
  • Industry: Hotels & Restaurants & Leisure
  • Type: Acquisition / Merger
  • Transaction Value: $18.51B
  • Participants: Allwyn International AG, KKCG Group, OPAP S.A., Morgan Stanley, Koutalidis Law, Homburger AG, Charles Russell Speechlys, PJT Partners Investment Bank, Milbank LLP, PotamitisVekris, Lenz & Staehelin, and Loyens & Loeff N.V.

Allwyn International AG and OPAP S.A. have agreed to merge in an all-share transaction valuing the combined company at €16 billion, creating the world’s second-largest listed lottery and gaming operator and the largest listed lottery company. The merged entity, to be renamed Allwyn and remain listed on the Athens Stock Exchange, will unite two market leaders with diversified operations across Europe and the U.S., offering enhanced scale, digital capabilities, and shareholder returns while positioning for additional listings in London or New York.

2. Creed Boutique - Strategic Acquisition

  • Transaction Date: 10/20/2025
  • Industry: Textiles & Apparel & Luxury Goods
  • Type: Acquisition / Merger
  • Transaction Value: $4.7B
  • Participants: L'Oréal SA and Kering SA

L’Oréal will acquire Kering’s beauty division, including luxury fragrance house Creed, for €4 billion, marking its largest acquisition to date. The deal also grants 50-year licenses to produce and market Gucci, Balenciaga, and Bottega Veneta beauty lines—solidifying L’Oréal’s dominance in luxury cosmetics and fragrances—with completion expected in H1 2026.

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3. Bally's Interactive - Strategic Acquisition

  • Transaction Date: 10/9/2025
  • Industry: Hotels & Restaurants & Leisure 
  • Type: Acquisition / Merger
  • Transaction Value: $3.1B
  • Participants: Intralot S.A. Integrated Lottery Systems and Services and Bally's Corporation

Intralot S.A. has completed the €2.7 billion acquisition of Bally’s International Interactive, combining it with its global lottery and gaming operations to create a diversified iGaming and lottery leader generating about €1.1 billion in annual revenue. The transaction makes Bally’s the majority shareholder of Intralot with a 58% stake, providing Bally’s over €1.5 billion in cash to reduce debt and fund growth while positioning the combined entity for global expansion and strong profitability.

4. Big Brand Tire & Service - Recapitalization

  • Transaction Date: 10/2/2025
  • Industry: Specialty Retail 
  • Type: Growth Equity
  • Transaction Value: $1.63B
  • Participants: Blue Owl Capital, ICONIQ Capital, Warburg Pincus, Evercore Inc, Jefferies Prime Brokerage, Percheron Capital, and Kirkland & Ellis LLP

Percheron Capital completed a $1.625 billion recapitalization of Big Brand Tire & Service through an oversubscribed single-asset continuation vehicle co-led by Blue Owl Capital, ICONIQ, and Warburg Pincus, positioning the company for its next phase of growth. Since Percheron’s 2021 investment, Big Brand has expanded revenue tenfold and profitability fifteenfold, evolving into one of the nation’s largest and fastest-growing automotive service platforms with plans to scale to 1,000 service centers.

5. Joe Hudson’s Collision Center - Divestiture

  • Transaction Date: 10/29/2025
  • Industry: Specialty Retail
  • Type: Buyout / Private Equity
  • Transaction Value: $1.3B
  • Participants: Boyd Group Services Inc, TSG Consumer Partners, Ropes & Gray LLP, Fasken Martineau DuMoulin LLP, Harris Williams, BofA Securities, Inc., RBC Capital Markets Investment Banking, Massumi + Consoli LLP, and Axinn, Veltrop & Harkrider LLP

TSG Consumer announced the sale of its majority stake in Joe Hudson’s Collision Center (JHCC) to Boyd Group Services in a $1.3 billion transaction expected to close in Q4 2025. Since investing in 2019, TSG helped JHCC more than double its footprint to 258 locations across 18 states, driving operational excellence, digital transformation, and strategic expansion that positioned it as one of the fastest-growing collision repair operators in the U.S.

6. OrthoLite - Carve-Out / Divestiture

  • Transaction Date: 10/30/2025
  • Industry: Textiles & Apparel & Luxury Goods 
  • Type: Buyout / Private Equity
  • Transaction Value: $770M
  • Participants: Trilantic Capital Partners, Coats Group plc, and William Blair Investment Banking

Coats Group plc has completed its $770 million acquisition of OrthoLite, a global leader in premium insoles and sustainable footwear materials, marking a major milestone in Coats’ footwear growth strategy. The combination expands Coats’ presence in the high-growth insole segment, strengthens its innovation and sustainability capabilities, and supports the company’s transition to a new two-division structure focused on Apparel and Footwear, with OrthoLite Founder and CEO Glenn Barrett continuing to lead the insole business.

7. Neolix Beijing Technology Co. - Series D

  • Transaction Date: 10/23/2025
  • Industry: Automobiles
  • Type: Growth Equity
  • Transaction Value: $600M
  • Participants: Legend Capital Co Ltd, Gaorong Ventures, Stone Venture, Gaocheng Capital, CITIC Capital Holdings Limited, CDH Investments, SparkEdge Capital, Templewater, Yunqi Partners, Cygnus Equity

Neolix, the world’s largest provider of L4 autonomous delivery RoboVans, raised over US$600 million in Series D funding, the largest private fundraising in China’s autonomous driving sector to date. Led by StoneVenture with participation from Gaocheng Capital, CITIC Capital, CDH, Sparkedge Capital, Beijing AI Fund, and others, the funding will accelerate R&D, global expansion, and large-scale deployment of Neolix’s fleet, which has already delivered over 10,000 vehicles across 300 cities and commands over 60% market share in China’s autonomous delivery segment.

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8. Aludyne North American Assets - Asset Purchase

  • Transaction Date: 10/9/2025
  • Industry: Automobile Components
  • Type: Acquisition / Merger
  • Transaction Value: $300M
  • Participants: Aludyne (formerly Chassix), Linamar Corporation, AlixPartners, LLP, Jefferies Financial Group Inc., Jones Day LLP, and National Bank of Canada

Linamar Corporation (TSX:LNR) has entered into a definitive agreement to acquire select North American assets of Aludyne Incorporated for US$300 million, expanding its U.S. manufacturing footprint and strengthening its Structures and Chassis business. The acquisition adds advanced aluminum casting, precision machining, and product design capabilities, supporting Linamar’s propulsion-agnostic strategy and enhancing supply chain resilience across North America; the deal is expected to close within 30 days and be accretive shortly thereafter.

9. Whatnot - Series F

  • Transaction Date: 10/28/2025
  • Industry: Specialty Retail
  • Type: Growth Equity 
  • Transaction Value: $225M
  • Participants: Sequoia Capital, DST Global, CapitalG, Alkeon Capital Management, Greycroft, Andreessen Horowitz (A16Z), Avra, Bond Capital Management, Y Combinator Inc, Lightspeed Venture Partners, and Liquid 2 Ventures

Recess, the pioneer of the relaxation beverage category, raised $30 million in Series B funding led by CAVU Consumer Partners and appointed Kyle Thomas, former Global Chief Commercial Officer at Nutrabolt, as President and Co-CEO. The funding will fuel team growth, retail expansion, and marketing as Recess scales its magnesium-based Mood line and Zero Proof Craft Mocktails, now sold in over 15,000 U.S. stores including Target, Whole Foods, and Trader Joe’s.

10. The Dominick Hotel - Real Estate

  • Transaction Date: 10/15/2025
  • Industry: Hotels & Restaurants & Leisure
  • Type: Real Assets
  • Transaction Value: $175M
  • Participants: Cain International Advisers Limited and CIM Group

Jonathan Goldstein’s Cain International has acquired The Dominick Hotel at 246 Spring Street in Manhattan from Richard Ressler’s CIM Group for $175 million, valuing the 390-key property at approximately $448,718 per key. The 46-story hotel will undergo a full renovation and be rebranded as Delano New York, marking one of the most notable hospitality transactions in Manhattan for 2025.

Transactions in Dakota Marketplace

At Dakota, we understand how important it is to stay current on deal activity as it happens. That’s why our editorial team continuously monitors the news for real-time updates on platform investments, add-ons, divestitures, and more to deliver daily highlights straight to your inbox through our transactions newsletter.

Inside Dakota Marketplace, the transactions tab provides structured, filterable data with deal dates, types, sectors, and financials, allowing you to build a customized feed that aligns with your focus areas. 

Whether you're evaluating a new investment opportunity or tracking trends within a target sector, Dakota Marketplace helps you cut through the noise and focus on what matters most.

For more information on these transactions and a deeper dive into their industries and sub-industries, book a demo of Dakota Marketplace.

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Written By: Morgan Holycross, Marketing Manager

Morgan Holycross is a Marketing Manager at Dakota.