Mission Wealth Acquires $235M NorCal RIA JLFranklin Wealth Planning

Mission Wealth has announced a merger with a San Rafael, CA-based RIA, in its third partnership for the year, adding $235M to its over $9.2B total AUM and expanding its presence in the Bay Area. 

JLFranklin Wealth Planning is led by founder and senior wealth advisor Joyce L. Franklin, who will be Mission Wealth’s 39th equity partner following the JLFranklin group’s integration into the RIA. Franklin is joined by wealth advisor Tarren Schaar and senior client service representative Lizet Ramirez in a team that seeks to service clients in the tech community, as well as human resources professionals and Google employees and executives. 

M&A consulting firm DeVoe & Company advised JLFranklin in the merger. 

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Written By: Dakota

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