Merit Adds to PA Presence with Purchase of $739M Zimmermann

Atlanta-based RIA Merit Financial Advisors added its fourth location in Pennsylvania as it announced acquiring Zimmermann Investment Management & Planning of New Cumberland.

The Zimmermann group is led by President Curt H. Zimmermann, who will take on a role as partner and wealth manager at Merit. The deal, closed on December 20, 2024, increases Merit’s total AUM by $739M. As of June 30, 2024, Merit oversees $11.8B in combined brokerage, advisory, and advisement assets. 

The transaction also represents Merit’s third acquisition in December of last year, coming on the heels of its purchase of $603M Trinity Financial, also in Pennsylvania, and $773M Roth Asset Management in Oregon. The Trinity and Roth deals were closed December 6 and 13, 2024, respectively, as previously reported by Dakota.