November 05, 2024
Imagine this: you log into Salesforce, run a quick report on all the RIAs in Boston, and instantly see where you stand with each one. No guesswork, no manual filtering – just a clear view of your position with every key account.
This is CRM utopia.
But here’s the thing: you don’t have to imagine it. This feature exists, and setting it up is simpler than you’d think. We call it the golden field – a powerful tool within your Salesforce instance that gives you that single, comprehensive snapshot you’ve been looking for.
At Dakota, we have been fundraising since 2006, and this custom field is a non-negotiable.
In this article, we’re going to explain what the golden field is in Salesforce. By the end of this, you’ll have an understanding of why this feature is so critical to fundraisers.
The golden field in Salesforce is a specialized data field designed to be the ultimate “source of truth” for key account information. It offers you and your sales team a single, accurate view of essential client data. It’s a go-to reference point within Salesforce, consolidating information from various stages of the sales cycle, geographic regions, or client segments to provide quick, reliable insights.
With one click this field enables targeted, efficient account management by displaying a clear status update on each client – whether they’re a new lead, a high-priority contact, or a long-standing account. By eliminating the need to sift through multiple data points or reports, the golden field streamlines the sales process, allowing teams to focus on strategy and outreach with confidence.
Purposely built for investment sales professionals, the golden field brings together everything you need to navigate complex accounts, prioritize outreach, and drive growth. Let’s get into the five reasons you should be using this field.
The golden field offers an instant snapshot of each client’s position within the sales cycle – an invaluable asset for sales professionals needing to monitor numerous accounts effectively. With a single view, you can identify which accounts need immediate attention and gain insight into where to focus efforts. For sales managers, this high-level perspective across accounts fosters data-driven decision-making, streamlining pipeline planning.
For sales teams working within specific markets or client segments, the golden field enables unmatched precision. By grouping clients by location or channel, such as RIAs in a specific city, sales teams can easily calculate a penetration rate and assess engagement within their priority segments. This targeting power ensures that outreach efforts resonate deeply within the highest-value markets, maximizing impact.
The golden field categorizes accounts by sales cycle stage, enabling you and your sales team to plan strategically and allocate resources where they’ll have the greatest impact. By zeroing in on accounts with high potential, teams can align their efforts with opportunities that are most likely to yield success.
Generating actionable Salesforce reports can be labor-intensive, but the golden field simplifies the process by organizing account data clearly and accessibly. This structure lets teams track progress at a glance and analyze growth trends over time. For example, a report on the transition from prospecting to high interest reveals where outreach efforts are excelling and where they may need adjustment, empowering you to refine your strategies proactively.
The golden field is one of several industry-specific tools within the Dakota Salesforce App, a solution designed exclusively for investment sales professionals. Dakota’s Marketplace for Salesforce App provides:
Access to comprehensive, industry-specific data
Custom fields, like the golden field, for precise tracking
Real-time updates on contacts and industry insights
An intuitive homepage that highlights critical fundraising information
These tailored features address common CRM challenges, delivering a Salesforce experience that meets the unique demands of investment sales teams.
The golden field, an integral part of the Dakota Marketplace for Salesforce App, has become indispensable for investment sales professionals. It’s more than a data management tool – it’s a strategic asset that streamlines account oversight, elevates sales efficiency, and ultimately helps teams close more deals.
Ready to see the difference the Marketplace for Salesforce App can make? Book a demo today!
Morgan Holycross is a Marketing Manager at Dakota.
