Dan DiDomenico, President
If you’re an asset manager, you already know how quickly January turns to March, signaling the end of another quarter, and with it, the need to report on your quarterly performance.
If you find yourself scrambling at the end of every quarter, or are just searching for a more organized and streamlined way to share this information, a quarterly webinar may be the answer you’re looking for.
Since the start of a new year is the best time to establish new habits, we wanted to share some guidelines in advance of quarter end, to successfully plan for and host these webinars, ultimately giving you enough time to prepare.
At Dakota, we host a webinar with each of our investment managers at the end of every quarter, and have established some clear best practices that we think will help you plan and schedule your own quarterly webinars going forward.
In this article, we’ll break down the benefits of hosting a webinar, what you should include in each one, as well as some tips and tricks to help you be as polished as possible. By the end of this article, you’ll have a clear path forward to more regular, transparent performance communication with your clients.
There are a number of reasons we recommend these events, but the biggest reason is that it encourages consistent, transparent communications, something that is especially important in a world where we are not meeting in person.
There should be a set structure and plan to each of your webinars, so that over time, your audience comes to expect each piece. We have seen success doing the following, and would recommend you touch on each component. . While the specific needs of each firm will vary, this outline should give you an idea of how to plan out your own event. Script this part out so that it stays within the time frame, and presents a polished overview of your firm and strategy.
First, set a date. Once you have that established, you will be able to outline a clear timeline, create a presentation, and start communicating with your clients and prospects.
Our biggest piece of advice? Just get started.
We know there are a million reasons to postpone it, but creating a habit and setting expectations now, both internally and externally, will help you become a clear leader in the industry. And more than that, it will ensure that your firm is top of mind when new allocations become available.
For an example of a regularly scheduled live event, or to hear more industry insights from the Dakota investments team, register for the next Dakota Live! Show.