If you’re in the investment industry, you know how hard it can be to trust a database that promises to do it all: provide clean data, ensure you have new leads, and update the accounts and contact within it effectively. How can you be sure they mean what they say? After all, we’ve all been on the receiving end of mass emails offering “databases” that will solve all of our problems.
Have those databases ever delivered on that promise? We’re willing to bet they haven't.
The truth is we’d argue that most of them aren’t valuable. But that doesn’t mean every data solution is unreliable. As a data solution provider ourselves, we’ve talked about the benefits of an all-in-one data solution before, along with how much we believe they can help your sales team increase their leads and set up more meetings than ever.
To be clear, we’re not saying that our database is the only answer and we’re not here to talk about ourselves. In fact this article will share some of the best investment-specific data solutions (ours not included), how they work, which platforms they’re compatible with, and how often they are updated, so that you can decide for yourself which is right for your team.
By the end of this article, you’ll have a complete overview of your options, and will be able to move forward with a platform that meets your needs, and empowers your sales team.
The Discovery Data Marketlink API connects your CRM with their database through an API, allowing you to receive regular updates from their database.
You can receive updates in real-time, meaning that as soon as their data is updated, you can receive appended data directly to your CRM through the API.
The Marketlink API promises seamless CRM integration, which implies that it has the ability to work with any CRM, Salesforce among others.
The API can be fully customized to match your CRM account and contact fields.
This option would be a fit for firms with large datasets that require daily, active updates. Because you can run the API as often as needed, you can ensure that your data is as accurate as possible.
Money Market Directory offers several data management options, including the Xpressfeed API, which connects their data platform to your data management systems. This can be done through your CRM, proprietary analytics, or your financial portals, with the goal of enhancing data before it is used.
Like Discovery Data’s option above, the Xpressfeed API can be run at any time, allowing your team to have control over what data comes over into your system and when.
While Xpressfeed is not a CRM-specific solution, it is compatible with a variety of systems, including CRMs, meaning you can integrate it with the existing data in your CRM for updates as needed.
Xpressfeed Data is delivered in packages, via the Xpressfeed Loader, so you can customize and receive only what you want and need, or, receive all of the data at once.
This solution would be a good fit for anyone with a wide expanse of data on a variety of platforms. Because it can connect to several data management tools, it would allow all your data to be updated as needed, rather than just your CRM data.
The MARS CRM Solution supports the retail and institutional sides of the investment business and includes asset management industry-specific features such as comprehensive channel/territory management, profiling, document management, and overlays MARS CRM and sales data with Google Maps to provide data as well as actionable business insights.
The MARS CRM Solution provides real-time updates to your data, meaning it can be refreshed as often as needed.
The Mars solution is specific to Salesforce and Microsoft Dynamic CRMs.
This option can be customized to include data feeds from outside sources including ETF and DCIO providers, Market Intelligence and RIA Data Providers.
This platform is a fit for anyone using Salesforce or Microsoft Dynamics specifically. It would also be a good fit for firms looking to incorporate data from several data platforms at once.
While it depends on the individual needs and budget of your firm, we think that having an all-in-one data solution can be extremely beneficial. Now that you’ve seen some of the best options available, we’ll dive into which solution might be the best fit for you.
If you’re still unsure which solution is right for you, we’d like to tell you about our own solution, the Dakota Salesforce App, which is an all-in-one data solution that connects our own Marketplace data with your Salesforce to ensure that your data is updated in real-time. In addition to these updates, you’ll receive notifications when someone in your database changes roles or firms, so that you’re never left to chase down leads, or wonder if your emails are getting through to the right people.
If this sounds like something that would transform your sales process, we’d love to set up a demo of the Dakota Salesforce App, so you can see for yourself the power that updated, curated data can have on your team.