If you’re a private equity fundraiser, you already know: without a meeting, nothing happens. But getting that meeting? That’s where things get complicated.
You need to:
- Understand your target market
- Know exactly who to reach out to
- Have a clear view of what a firm is already invested in, and how much
That alone can take hours, even days. And we know that time could be better spent talking to investors, not tracking them down.
At Dakota, we’ve been in your shoes. We’ve been fundraising since 2006 and have raised over $40 billion. That experience shaped Dakota Marketplace – the platform we wish we had back when we started. Dakota Marketplace was built by our own investment sales team to help fundraising teams do more of what works, and less of what doesn’t.
Instead of juggling spreadsheets, scattered databases, and guesswork, Dakota Marketplace puts everything in one place.
In this article, we’re going to outline 10 features of Dakota Marketplace for private equity firms. By the end, you’ll have a clear picture of how marketplace can save you time, make your process more efficient, and give your team the edge it needs to succeed.
1. Allocator Profiles
Quickly find the right investors with detailed profiles on pensions, endowments, foundations, family offices, RIAs, sovereign wealth funds, and many more. Each profile includes investment preferences, AUM, asset allocations, and strategy details – everything you need to pre-qualify your prospects.
2. Decision-Maker Contacts
No more hunting down emails or worrying about outdated contact info. Dakota Marketplace gives you direct access to the allocators who actually make decisions, so you can spend more time building relationships and less time digging.
3. Metro Area Tab
Planning travel just got easier. Whether you're headed to New York, London, or anywhere in between, our Metro Area tab helps you visualize where your prospects are located, so you can make the most of every trip. You might even uncover allocators you didn’t know were nearby.
4. Private Company Data
Dakota Marketplace isn’t just for fundraising. It also supports your deal and investment teams with access to high-quality private company data and investment targets. That means one platform that supports your whole private equity team.
5. Dakota Searches
When an allocator launches a new search or RFP, you’ll know first. Dakota Searches gives you real-time alerts so you can get in early, tailor your outreach, and stay ahead of the curve.
6. Historical Investments
Every allocator has a story, and Dakota Marketplace helps you understand it. See who they’ve backed, what strategies they’ve favored, and when they’ve made commitments. Use this insight to tailor your pitch and connect with what matters most to them.
7. Competitor Decks & Fee Studies
Dakota Marketplace includes access to manager pitch decks, presentation materials, and fee studies across the private equity landscape. This competitive intelligence helps you benchmark your fund, refine your pricing, and strengthen your positioning with allocators.
8. Sponsor Intelligence
Go deeper with data on fund performance, strategy focus, and portfolio composition. With sponsor intelligence at your fingertips, you can better understand the competitive landscape and anticipate allocator questions with confidence.
9. AI-Powered Insights
Get up to speed in seconds. Our AI tools deliver concise summaries for private companies on CEOs, accounts, and earnings call transcripts. It’s a huge time-saver that lets you walk into every meeting prepared and confident.
10. CRM Integration
Dakota Marketplace integrates seamlessly with Salesforce and other leading CRMs, including Hubspot, Dynamo, Satuit, Altvia, Intapp DealCloud, Dynamics, and Backstop. Allocator and contact data flow directly into your pipeline – no manual entry required. With real-time updates and a clean workflow, your team can stay organized, focused, and always up to date.
Start Fundraising with Dakota Marketplace
Fundraising doesn’t have to be so hard. With Dakota Marketplace, private equity teams can finally ditch the spreadsheets and work smarter.
From allocator intelligence to AI-powered prep tools, everything in marketplace is designed to help you get more meetings, have better conversations, and raise more capital.
To start raising money, book a demo of Dakota Marketplace!
