Digital Marketing Director

Digital Marketing Director:

Company Overview
At Dakota, we’re more than a company – we’re a community of passionate individuals working together to make a real impact. We believe in creating meaningful connections with our clients, constantly evolving to meet their needs, and building an environment that fosters growth and collaboration. Dakota is about understanding what drives people and using that insight to shape the way we communicate, support, and engage our community. From our events and podcasts to our deep industry expertise, everything we do reflects our commitment to excellence and innovation.

Job Description: As the Digital Marketing Director at Dakota, you won’t just be driving marketing initiatives; you’ll be shaping how we connect, nurture, and grow our audience. This role is perfect for someone who thrives on strategic challenges, loves data, and has a passion for creating seamless, impactful experiences. You’ll lead our digital marketing efforts with a special focus on optimizing our email campaigns, driving lead generation, and enhancing inbound marketing initiatives.

Dakota’s marketing has grown significantly, with a variety of programs that require dedicated attention. From events like Dakota Live!, Dakota Cocktails, the Emerging Manager Growth Show, to our Rainmaker Podcast, our efforts are diverse and always evolving. We’re seeking a leader to refine and maximize these initiatives, bringing expertise in automation, lead nurturing, and data analysis to streamline and elevate our marketing strategies.

Major Responsibilities

The Marketer will be expected to

• Lead Generation & Nurturing: Develop and optimize lead scoring models to support qualified lead handoffs to our sales teams.
• Inbound Marketing & Conversion Optimization: Optimize targeted, data-driven email campaigns to attract, engage, and convert leads across regions, driving event attendance and digital engagement.
• Event Tracking & Performance Analysis: Oversee tracking for events and measure engagement metrics, using insights to refine campaign strategies for future events.
• Buyer Journey & Channel Performance Optimization: Continually assess and enhance the buyer journey, identifying key touchpoints to foster engagement. Monitor email marketing performance and lead nurturing channels, optimizing campaigns for maximum conversion.
• Campaign Management in Salesforce: Implement and monitor campaigns within Salesforce, tracking inbound leads, analyzing performance, and providing actionable insights to improve lead management.

Preferred Qualifications

The Marketer at minimum should:

• Demonstrate expertise with marketing automation tools, particularly Pardot and Hubspot.
• Have hands-on experience in email marketing and lead nurturing within a B2B context.
• Have strong working knowledge of Salesforce.
• Have excellent analytical mindset with a data-driven approach to campaign improvement.
• Be collaborative, communicative, and able to work closely with cross-functional teams.

Why Join Us?
Joining Dakota means becoming part of a supportive, ambitious community where your work has a tangible impact. We’re dedicated to creating an inclusive, dynamic space where every team member can thrive and contribute meaningfully to our shared goals. We can’t wait to see how you’ll bring your unique strengths to Dakota!

About Dakota:

Dakota Marketplace is the leading intelligence platform on Institutional and RIA data. Our platform is used by hundreds of investment firms to enable their sales teams with the most up-to-date and accurate data on their prospects. We are a rapidly growing startup company that has grown to ~$10MMM in ARR in just 4 years. We are looking to add a new team member to our team located in Philadelphia, Pennsylvania. Our Core Values are:

• Know Who to Call On
• Be a Master Messenger
• Have a KILLER Follow up System
• Focus on What Matters Most
• Walk the 8 Feet
• Don’t Go Cowboy
• ASK

Dakota has been on a mission to create a culture that combines a heavy growth mindset while always being kind to your teammates. We have a “family-first” culture, which means make your kids events, all of them. We treat one another with respect and as adults where we do not have a T&E policy or vacation policy. Take the time you want. If our Culture and Core Values speak to you, then you will be a great fit with the Dakota team!