Gui Costin, Founder and CEO

Gui Costin

Founder, CEO

Gui Costin is the Founder and CEO of Dakota, a financial, software, data and media company based in Philadelphia, PA. Dakota’s flagship product, Dakota Marketplace, is a database of institutional investors used by over 6,000 fundraisers and many of the leading global investment firms. Prior to starting his entrepreneurial career, Gui earned his Bachelor of Science in Rhetoric and Communications from the University of Virginia. In 2001, he relocated to Philadelphia, working for a number of firms in the area before founding Dakota in 2006.

Blogs Written By Gui

Why Relationships Still Win in Private Equity: The City Scheduling Advantage

As a founder of a SaaS business I have spoken to so many cool, smart and talented private equity investors. Recently I was writing a blog after recording an episode of the Dakota Way Sales Coaching...

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Why City Scheduling Works: The Smartest Strategy for Investment Sales Teams

Time and focus are your most valuable assets in sales, and both are wasted the moment your effort is misdirected. City Scheduling isn’t just a tactic; it’s a system designed to ensure every minute of...

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City Scheduling for Investment Sales: The Most Effective Outreach Strategy You’re Not Using

In a world full of complex CRM systems, expensive lead generation tools, and AI-driven automation, the most powerful sales tactic we’ve ever used at Dakota is also one of the simplest: City...

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