How to Make Your CRM Your Most Used Asset and What You Get in Return

For investment sales teams, the CRM should be the single source of truth for relationships,...

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Morgan Holycross, Marketing Manager | December 3, 2025

CRM & Salesforce Integration: Impact & Benefits

At the core of investment sales is the need for precise tracking of every meeting, conversation,...

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Morgan Holycross, Marketing Manager | October 15, 2025

Top 10 FAQs Institutional Salespeople Are Asking About The Dakota Marketplace For Salesforce App

Manual copy and paste, multiple data sources, and stale data. To any institutional sales person,...

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Morgan Holycross, Marketing Manager | September 19, 2025

Top 10 Features of the Dakota Marketplace for Salesforce App

For most investment sales teams, using a CRM isn’t the problem, it’s setting it up. Manual CRM...

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Morgan Holycross, Marketing Manager | February 4, 2025

Why Salesforce Is the Ultimate CRM for Investment Sales

Let’s face it – logging meetings into Salesforce isn’t exactly the most exciting part of...

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Gui Costin, Founder, CEO | January 28, 2025

Measuring Progress Effectively: How the Golden Field and Penetration Report Keep Leadership Aligned

Let’s talk about one of the seven deadly sins of investment sales: showing up to a meeting with...

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Morgan Holycross, Marketing Manager | December 3, 2024

Stop Guessing, Start Closing: How Pipeline Reports Can Transform Your Sales

Let’s be real, if there’s one thing investment salespeople universally dread, it’s logging meetings...

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