Fill out the short form and we will send you an email with a link to listen to the world-class recording.
In this session, David Meerman Scott, author of Standout Virtual Events: How to Create an Experience That Your Audience Will Love, will share newly emerging best practices on planning and hosting virtual events. He offers concise, practical guidance that you can quickly put into practice.
David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.
Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a Fanocracy - (the subject of his Wall Street Journal bestseller) - tapping into the mindset that relationships with customers are more important than the products they sell to them.
He's the author of Standout Virtual Events: How to create an experience that your audience will love, the first book to show people how to host and speak at a virtual event in the age of Covid-19.
He is a massive live music fan, having been to 790 live shows since he was 15 years old, is passionate about the Apollo lunar program, and he loves to surf but isn't very good at it.